Art And Advertising A Distinctive Type Of Imagery

While building brand identity through the development of a distinctive type of imagery, several major campaigns play down the product itself and develop strategies that were alien to advertising but familiar in art (Gibbons, 2005). Artist and Advertising business fundamentally have much in common and can contribute the more to society as they come to complement their talents. Each has within him the undying desire to create, to contribute something to the world, to leave his mark upon society. There is a mutually enriching relationship between art and advertising; they aid each other in the process of achieving its goals. Artists have incorporated tactics from advertising and have pushed boundaries. Advertisers have been inspired by art, particularly by fine art from the renaissance period with the advantage of saving the hassle of dealing with copy right constrains. Art and advertising are linked by creativity and affected by cultural codes. Symbolism has a strong influence in the ideas that are generated, which are a direct reflexion on the evolution and complexity of our knowledge base. As humans we are constantly seeking new ways to communicate to our peers, showcase our ideas in a way that transcends time (Cook 2013). It is important to mention that art can also be reserved for the view of its creator. For artists, the aim is not always to share the idea. Some artists produce pieces that are private and will only be contemplated by them, like a little sign of what isShow MoreRelatedBeano’s Cafe2395 Words   |  10 Pagesdrinks, as well as a wide variety of sandwiches, hot meals, and desserts. Beano’s Cafes aim is to offer its customers a convenient, relaxing place where they can purchase food and beverages of a high quality at an affordable price. The cafes have a distinctive layout and style which is achieved through a combination of contemporary design and warm colors that give them a pleasant atmosphere. 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