The Emirates Airlines Marketing Strategies

The Emirates Airlines Marketing Strategies Learning and Memory of Consumer Behavior in Emirates Business corporations conduct consumer studies for the improvement of their marketing strategies. This enhances their understanding on how the consumers contemplate, sense, and reason amid different products they offer. Emirates airlines, as one of the greatest developed long-haul carriers, are no exception in this realm. Learning and memory of consumer behavior in emirates is of greater importance and requires extreme attentions for the survival of the business in this dynamic global market.Advertising We will write a custom essay sample on The Emirates Airlines Marketing Strategies specifically for you for only $16.05 $11/page Learn More Learning within the consumers entails a rigorous transformation of the pre-existing memory as well as behavior. It is not exclusively knowledge based, but inducement by influence is also relevant. It focuses on the already known and enactment of subsequent concrete behav ior[1]. Learning and memory of the flight products are crucial at Emirates airlines. Various approaches of learning are taking course from which consumer awareness rests. One of such methods is a classical conditioning where consumers are natured to abide by the culture of the organization in terms of flight schedules, travelling conditions and all the benefits that abreast their products. Countless contemporary advertisers utilize the ideology to survive in the competitive market share. Restrictions in consumer awareness or information handing capabilities influence resolutions and marketing results. Concurrently, operant conditioning engages a diverse succession of events thus perceived as learning. The wide-ranging outline is behavior, consequence, and the possibility of the behavior to rise or descend. The Emirates Airlines embraces learning, as well as memory, to enact positive consumer behavior towards their products. They sometimes grant offers while trying out new products. Behavior arises from either individual realms, or groups. It entails the exploitation, disposal, and product acquisition. Importance of Marketers’ Understanding on Consumers Learning on Products and Services The marketers’ knowledge of how the consumers learn about their products is vital in the Emirates Airlines. The most fundamental one is for the marketing scheme meant to augment the promotion campaigns. The illustration of this concept is vivid by the discovery that travelers are more receptive to flight advertisements throughout December holidays when most tourists tend to fly abroad for leisure than any other season. The organization understands that new services primarily meet adoption by few individuals, and eventually the entire population.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The marketers must be patient as the product steers through these rigor ous phases while the organization has to finance the marketing projects to uphold the products buoyancy until they convene a commercial hit. The emirates marketers significantly understand how consumers learn about their services and support the gratification of initial customers, since they will in turn sway many successive clients’ brand preferences[2]. Emirates conditioning results Conditioning denotes the growth of behavior variation, which connects a desired behavior to a product with a previously unrelated stirring service. It aids in the successful promotion of new products. Emirates Airlines have effectively implemented such conditioning strategies with positive results. This extremely firm, with affirmative results, employs several aspects of conditioning encompassing typical, operant, and vicarious erudition. They employ unconditional stimulus, which brings forth unrestricted responses from the customers towards a new product. The corporation also embraces repositio ning, which engages an attempt to transform consumer perceptions of a brand, typically turning out to be less striking. Customer’s behavior and induced receptiveness are the key components of this achievement.  The rewarding of the customers behavior either at intervals or at some fixed duration is paramount in the arenas of conditioning[3]. In vicarious learning, the clients do not usually undertake the learning procedures by themselves. Occasionally, they possibly learn from examining their fellow clients. Bibliography Shaw, S. Airline marketing and management. Ashgate Publishing, Ltd, Vermont, 2007. Shimp, T. Advertising Promotion, and Other Aspects of Integrated Marketing  Communications, Cengage Learning, Ohio, 2008. Taneja, N. Flying ahead of the airplane. Ashgate Publishing, Ltd, Vermont, 2008.Advertising We will write a custom essay sample on The Emirates Airlines Marketing Strategies specifically for you for only $16.05 $11/page Learn More Footnotes T, Shimp, Advertising Promotion, and Other Aspects of Integrated Marketing Communications, Cengage Learning, Ohio, 2008, p. 145. S, Shaw. Airline marketing and management. Ashgate Publishing, Ltd, Vermont, 2007, p.107. N, Taneja, Flying ahead of the airplane. Ashgate Publishing, Ltd, Vermont, 2008, p. 140.

Laurels and What One Does With Them

Laurels and What One Does With Them Laurels and What One Does With Them Laurels and What One Does With Them By Maeve Maddox I heard a newscastersports I thinksay that someone was waiting on the laurels of someone. Sometimes I feel like an ancient Roman watching Latin turn into French. What did the newscaster mean? He had a vague recollection of having heard something about laurels and an -ing verb. The expression he was reaching for is resting on ones laurels. To rest upon ones laurels is to expend less effort, to give up striving for new victories, to rely on past success to cover up current failures. In classical times, winners of athletic contests and poetry slams were crowned with laurel wreaths because the laurel wreath was an attribute of the god Apollo, deity of music, poetry, and the arts. NOTE: art didnt mean the same to the ancients as it does in modern usage. For the Greeks, athletics belonged to the category of art. To the major arts, according to Cicero, belonged political and military arts; to the second class belonged purely intellectual arts, i.e., sciences, but also poetry and eloquence; to the third class belonged painting, sculpture, music, acting, athletics. Dictionary of the History of Ideas From this custom of crowning the best poets with a laurel wreath comes the term poet laureate, an official versifier appointed by a government to write poems for special occasions. Roman custom extended the use of the laurel wreath to crown victorious generals. During the Roman Republic, the second highest military honor was the Civic Crown, a wreath made of oak leaves. It was awarded to a Roman who had saved the life of fellow citizens by slaying an enemy on a spot not further held by the enemy that same day. Wikipedia The highest military honor was the Grass Crown, awarded to a general who broke a blockade around a threatened legion or army, saving it from annihilation. This one wasnt awarded too often. The association of oak leaves with military achievement survives to modern times. Certain miltary decorations make use of oakleaf clusters. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Masters Degree or Master's Degree?35 Genres and Other Varieties of FictionHow to Write a Proposal

Business ethics Essay Example | Topics and Well Written Essays - 1500 words - 2

Business ethics - Essay Example The purpose of this paper is to describe and analyze the unethical behavior that occurred in Bhopal, India and to apply an ethical analysis from three different ethical views which are utilitarianism, deontological ethics and virtue ethics. The company initially involved in the Bhopal scandal was Union Carbide. Union Carbide is a chemical and polymers multinational company with a 90 year history that employs 3,800 people and whose global net sales for the fiscal year 2006 were $1776 million (Unioncarbide). The company in 1984 had a gas leakage in the city of Bhopal, India which caused the death of thousands of residents, contaminated the natural resources of the areas and caused injuries to hundreds of thousands of Indian people. The catastrophe is considered the biggest corporate accident in the 20th century. In 2001 Dow Chemicals purchased Union Carbide and is currently administering it as its subsidiary. Dow Chemicals is the 2nd largest chemical manufacturer in the world which in 2006 obtained net sales of $49,124 million (Dow). On the evening of December 2, 1984 the Union Carbide chemical plant located in Bhopal, India had a gas leakage of nearly 27 tons on the lethal gas methylisocyanate (Corporatenarc). The safety measures which were suppose to prevent this type of disaster all failed since the company did not audit the system to ensure they were operational. The death toll was approximately an 8,000 person count and nearly half a million residents in the area were exposed to the toxic gases from the Union Carbide plant. The human suffering was horrible and the event caused a total contamination of the natural resources of the area including the water supply. The company did not take responsibility for its actions and failed to perform the necessary clean up to minimize the damage to the environment cause by their mistake. The disaster of 1984

Systems and Operations Management Assignment Example | Topics and Well Written Essays - 2750 words - 1

Systems and Operations Management - Assignment Example The solution provided by the combination of a supply chain management system and enterprise resource planning solution will provide the framework that will support Atokowa in terms of its demand for data, information and knowledge. Corporate ambidexterity will enable Atokowa to respond to the current challenges and the demands of the future while protecting its bottom line. The same is true for transforming Atokowa into a learning organization. The recommended solutions not only will support an ambidextrous organization it will also provide the necessary infrastructure to a learning organization. The initiatives proposed by George Hargreaves and Hayley Atokowa can be considered the first step towards the right direction in expanding the market and widening the demography of Atokowa. The proposed implementation and integration of an enterprise resource planning solution and supply chain management system will support the initiatives. Creating an ambidextrous and learning organization will create the necessary corporate culture of excellence geared towards continuous improvements. Table of Contents Executive Summary 2 Table of Contents 3 Background of the Case 4 Business Analysis 4 Issues 5 Pricing Strategy 5 Operating Issues of ASIS 6 Customer Service Operations 6 Custom Print 6 Warehousing 7 Atokowa Supply and Purchasing: 7 Atokowa Brands: 7 Expanding Presence in the Internet 8 Information Technology 8 Conclusion 8 Recommendations 10 Pricing Strategy 10 Operating Issues of ASIS 10 Customer Service Operations 11 Custom Print 11 Warehousing Supply and Purchasing 11 Atokawa Brands 12 Internet Initiatives 12 Atokawa as a Learning and Ambidextrous Organization 13 Change Management 14 Bibliography 15 Background of the Case Atokowa is an Australian company providing office supplies and stationary products catering to business and individual clientele. Founded in 1964 the company now boasts of key presence all over Australia providing one stop shops for stationary and office supplies. When the company was turned over to Jonathan Atokowa, he expanded the business to include several key executives covering specific areas of operation within the company. Jonathan also focused on technology after realizing that this will be the future of the industry. Business Analysis Atokowa business process can best be described as having three revenue streams. The service revenue stream is provided by the Custom Print, the product label stream and the retail outlet revenue stream. Custom Print provide a production chain process that starts with an order from a client, actual production work from Atokowa and then delivery of the manufactured goods. Atokowa labels are conferred to generic products for maximum profit. However, the choice of product is random and there are no real criteria or structure in the choice of product and the quality of product that will be sold under the Atokowa label. A real effort to develop an Atokowa brand and have it Toll Manufactured to ensure quality and consistency should be planned for the future (Henry J. Johansson, 1993). Atokowa retail process includes consignment and actual purchase of items from vendors then selling it at a slightly higher price. Agreements with label owners and manufacturers and distributors do not include actual supply chain plan agreement, purchases and supply are determined by orders from Atokowa for delivery to the warehouse then eventual

Doris Lessings Book Character Essay Example for Free

Doris Lessings Book Character Essay We are first introduced to Mary as being an independent young woman. However Lessing’s character soon shows signs of being an insecure woman, who cares deeply what other people think about her. The reader is forced to sympathise with this self-destructing character. Throughout the novel Mary is described as being in a state of tension and under strain. Mary is unable to adapt to her new life on the farm with Dick, she is constantly longing for the town she left behind. The linear plot is about Mary Turner’s life, going back to her childhood and progressing to her characters fatal ending. The narrator tells of Mary being raised by â€Å"frustrated parents† and the hatred she felt towards her father. Her body is treated with discust,†She smelt the thick stuff of his trousers†, a possibility that some sort of child abuse occurred, which would account for her arrested sexuality, the fear and repulsion of sex. Mary becomes a friendless character who receives no help from her Husband and no loyalty from the servant. However violent Mary becomes with her servant she never actually commits a crime. Mary is driven to marry Dick after she over hears people mocking her and she feels she is being ostracized. The reader views Mary as a heroine who has lost her struggle. We are told by the narrator that evil was not contained within this woman but that evil was all around her. Throughout the novel the author’s disapproval of sexual and political prejudice and the colonialism in South Africa is constantly reinforced. This in turn influences the reader not to adapt to the main characters viewing of the world. Lessing’s novel can be seen as Mary’s constant struggle to preserve her authenticity and sense of self but she fails to overcome her struggle due to the forces and conditions that surround her. Mary’s failures are rooted in her family and culture that in turn dooms her to her death. Although at the beginning of Mary and Moses’s relationship, Mary exerts all her power and authority, we soon see a role reversal and a curious relationship develop when Moses insists on being treated like a human. From the beginning of the novel we become aware of Mary’s family struggles of poverty. Lessing intentionally tried to make the reader constantly switch from sympathising with Mary to despising her. Both Mary and Dick are identified as being tragic figures because of their failure to communicate and to address the practical and emotional difficulties in their lives. Mary  believed that she was as a white person is superior to the black natives in every way. The relationship that Mary develops with her black servant Moses shatters the complacency of the whites in Africa. Moses’ power in the relationship is unquestionable and real. His action in murdering Mary is simply a demonstration of the control which he exerts over her and in general which the blacks have in their own country still. The whites only retain a hold based on lies and corruption The land is what kills Mary. Mary’s efforts to assert her white authority over a black man continually backfire and leave her with less control. â€Å"While it is never explicitly stated, the novel suggests that Mary succumbs to him sexually just as her mental faculties begin to disintegrate†(40) Mary’s cognizance of the murder as one compounded  by her own guilt and by vengeance, rather than unwarranted aggression, shows a strange ability to forgive her own murderer even as he performs the act that she knows he is compelled to do.(42) Theshadow of regret, followed by the desire to explain and to be absolved of guilt, marks the first and only moment in the novel in which Mary is conceived as a self-possessed agent of her own destiny(43) The reader never consent to Mary’s view of the world but they can relate to the traditions and cultures that she was raised in that influenced her behaviour. Mary had been brought up to be afraid of black men: â€Å"She was afraid of them [the natives], of course. Every woman in South Africa is brought up to be. In her childhood she had been forbidden to walk out alone, and when she asked why, she had been told in the furtive, lowered, but matter-of-fact voice she associated with her mother, that they were nasty and might do horrible things to her†(chapt4) â€Å"She hated their half-naked, thick-muscled black bodies stooping in the  mindless rhythm of their work. She hated their sullenness, their averted eyes when they spoke to her, their veiled insolence; and she hated more than anything, with a violent physical repulsion, the heavy smell that came from the, a hot, sour animal smell.†(chap.7) The reader identifies with Mary’s Emotional failure as a white woman, a wife that rendered from her childhood upbringing and formed her into this insecure woman.

American Songs that Record Culture and History Essay -- Music Communic

American Songs that Record Culture and History As has been said many times over, songs are a reflection of society. They give insight into feelings, moods, historical changes, and the overall atmosphere of the society. Our American society is diverse and so too is our music. There are many genres of music and there were many evolutions to create those genres. Further, what happens in society, the historical changes, also effect those changes. Sex, drugs, alcohol. They are influential substance/actions by all accounts. Love, hate, sadness, desire, fear. They are strong emotions. In songs played on the radio there are many songs with references to both the good and bad of the topics mentioned above. However, just because there are songs in reference to drugs and alcohol does that make all Americans druggies and alcoholics? Not by any means. However the group singing a song may represent one portion of American society who deals with such issues at all times. Let’s take the song â€Å"Tipsy† by J-Kwon, a young rap artist for example. â€Å"Teen drinking is very bad...

Case Study: Company Law Essay

Question 1 The shares of ABC Limited, a private company are held by Ann and Andy Anderson and Bev and Bob Brown. The Andersons who together hold 90% of the company shares are concerned that the company is in need of further capital but because of family difference, the Andersons are not willing to inject additional funds so long as the Browns are shareholders in the company. They have therefore decided to pass a resolution which will enable the majority acquire compulsorily at full value shares of the minority. Advise Bev and Bob Brown. Bev and Bob Brown my advise to you is that the Anderson being the majority shareholder of ABC Ltd. can remove you Bev and Bob Brown by ordinary resolution of the company in general meeting, and if you Bev and Bob was appointed by the articles you can be removed by a special resolution passed to alter the articles. The Anderson’s decisions being majority shareholder is binding on you the minority shareholder whether you like it or not it is they who control the company ultimately. However Bev and Bob you can take representative action against the Anderson’s for fraud committed against you Bev and Bob as in the case Eastmanco.  Ltd. V Greater London where they stultify the purpose for which the company was formed and deprive you the minority shareholder of your existing prospects of obtaining votes. Being a member of ABC Ltd. you can bring representative action against the Company to protect your personal rights which you Bob and Bev enjoys. There have been a breach of duty owed to you Bob and Bev the minority shareholder cannot be ratified by a majority of shareholders. Question 2 Discuss the rule in Foss V Harbottle The rule in Foss V Harbottle illustrates the principle of majority control and minority protection.  If a wrong is done to the company then the only proper plaintiff to bring an action to redress the wrong is the company itself and not a shareholder or anyone else. Where the minority’s complaint is that some act has been done wrongly, which would nevertheless be lawful if there were an ordinary resolution in general meeting to authorize it, then the court will not interfere at the instance of the minority. The rule places the majority member in a very strong position over the minority as in the case Bamford V Bamford. The rule prevents the company from spending money on litigation to no ultimate purpose if an independent majority does not wish to pursue a claim. The rule may be used by majority shareholders to perpetrate fraud on the minority members especially if the majorities are also directors of the company. The rule is an inevitable consequence of a corporation is a separate legal entity. Therefore, if harm is caused to a company then only the company itself can take legal action. No one else, irrespective of their losses, will have the necessary power to take legal proceedings. Question 3  Dave is minority shareholder in ABC Company Ltd. Andy, Bev and Carol are also major controlling shareholders and in addition, they hold the position of chairman, managing director respectively. Dave is aggrieved that: i. The company has just sold 5 acres of land to Bev’s cousin at half the price the company paid for it ii. The company has recently engaged Andy’s uncle as its marketing director at an annual salary of $5 million. His service contract includes a provision that in the event of his death, his widow shall continue to receive his annual salary by way of pension payment for the rest of her life. Andy’s uncle was in very poor health at the time of his appointment. Andy, Bev and Carol do not admit that anything improper has taken place. Advise Dave on the legality of Andy, Bev and Carol’s action and whether he can bring an action against them. Dave base on the actions of Andy, Bev and Carol you can bring an action against them as in the case Daniels V Daniels. The major shareholders Andy, Bev and Carol owed fiduciary duty to the company and most act in good faith and in the best interest of the company and not in their own interest. The directors have been exercised in a manner that is unfairly prejudicial to the company and also breach of their fiduciary duties as in the case Kelmer V Baxter. Andy, Bev and Carol action are base on personal interest. The court can make an order to rectify the matters as in section 213A of the 2004 Company Act. The court can order for the company to regulate the company affairs by amending its articles against Andy’s uncle who was appointed as marketing director at an annual alary of $5 million and he was in very poor health at the time of his appointment. The court can regulate the company affairs by amending ABC Ltd. articles so that Andy’s uncle widow does not receive his annual salary by way of pension payment for the rest of her life after he dies. The court can also order for compensation to the company for the 5 acres of land that Bev’s cousin buy at half price the company paid for it. Dave you can bring action against them in the court. Question 4 The articles of association of ABC Ltd. public company provides inter alia ‘At a general meeting of the company, subject to any right or resolutions for the time being attached to any class or classes of shares, on a show of hand, every member in person shall have one vote’ Marvin, a shareholder who was present at a meeting of the company voted but the directors refused to register his vote in connection with passing of a special resolution. Advise Marvin who wants to compel the directors to register his vote. Marvin base on information given above you take Representative action against the company to protect your personal rights as in the case Pender V Lushington. Being a member allows you to bring representative action against the company. The directors of ABC Ltd. owe fiduciary duty to you personally. Suing under representative action to prevent the company from acting contrary to its articles which states that: ‘At a general meeting of the company, subject to any right or resolutions for the time being attached to any class or classes of shares, on a show of hand, every member in person shall have one vote’. You were present at the meeting and voted but they the directors refused to register your vote so you can bring them to court.

AGs Seek Sex Offender Data from MySpace

The article â€Å"AGs Seek Sex Offender Data from MySpace†Ã‚   by Associated Press writer Samuel Spies, discussed recent events where law enforcement officials have taken measures to obtain names of registered sex offenders who are members of   the website MySpace.com.According to the article, attorney generals from eight states which include: Ohio, Mississippi,   North Carolina, Pennsylvania, Idaho, New Hampshire, Connecticut, and Georgia have requested that MySpace, which is used for social networking give them information on the number of registered sex offenders using MySpace and where those offenders reside.The attorney generals have also asked MySpace to inform them on the measures they have taken to remove sex offenders from their site and what they have done to caution MySpace members about sex offenders.   Some of the attorney generals feel that Myspace is the biggest networking site, thus MySpace should identify offenders who use their networking site to prey o n children.The article also discussed how MySpace has partnered with Sentinel Tech Holding Corp. to create a database of sex offenders, which has found that a large number of sex offenders are Myspace members.   MySpace has also begun using software that identifies and removes sex offenders from their site.MySpace officials also stated that; MySpace will send any identified sex offender’s information to the National Center for Missing and Exploited Children, who would then forward the information to law enforcement.   There have been numerous MySpace related crimes committed against children; therefore the attorney general of North Carolina wants to pass legislation, which makes it a felony for sex offenders to register on social networking sites.At the moment it is unknown whether MySpace is going to cooperate with the requests of the attorney generals.  ReferenceSpies, S. (May 14, 2007). AGs Seek Sex Offender Data from MySpace. Retrieved May 21,2007, from http://abcne ws.go.com/US/WireStory?id=3174533&page=1.

Why Long-Distance Relationships Are Hard

Why Long-Distance Relationships Are Hard Its no secret: long-distance relationships, especially in college, are incredibly difficult. After all, just being in college is hard enough, so adding a long-distance relationship to the mix is inevitably going to add some stress and difficulty. Whether youre deciding whether you want to give your relationship a shot across the distance or whether youre just trying to prepare for whats to come, it can be a great help to be aware in advance of the challenges inherent in any college long-distance relationship. It Can Be a Challenge to Share the Little Things Sometimes, its being able to share the little things with someone that matter the most. Grabbing a cup of coffee, pointing out how ridiculous your physics professor is, or sharing a giggle over something funny in the quad are all things that can be hard, if not impossible, with a long-distance partner. Not having the shared experience of a million little things can be both sad and frustrating, especially as time goes on and all of those little, unshared experiences start to add up. It Can Be a Challenge to Share the Big Things You landed an amazing on-campus job; you just totally rocked your campaign speech for student government during a dead hour in the quad; you finally got selected to write a weekly editorial for the campus newspaper. While these may all be a huge deal in your college life, they can be hard to explain to someone who is far away and not completely familiar with the context theyre happening in. Sure, a partner can be excited for you, but its never quite the same as being there with you to applaud your efforts and see your victories in person. And that can be hard sometimes. Trust Issues Can Be Difficult You both are far away and living your own lives ... which hopefully means meeting new, interesting people. You might be a little jealous about your partners freedom and frequent interactions with potential love interests; your partner might be a little insecure about how much time youre spending with people he or she sees as a threat to your relationship. While any relationship has to be based on trust, trust in a long-distance relationship can sometimes be harder to establish. Your brain may even be able to logically explain why you should totally trust your partner, and yet your heart just cant seem to get on board. So even if you know youre being a little silly, trust issues can still creep in and pose a major challenge for one or both partners in a college long-distance relationship. Holidays and Special Events Can Feel Lonely While major goals for college should be, of course, academic in nature, there are major moments that happen along the way that is made all the more meaningful because of the people you share them with. And when your partner isnt there, things can get pretty challenging. Whether its a major athletic victory, a large co-curricular event youre organizing, a religious holiday, Valentines Day, or even something that happens unexpectedly, being alone when you want to share a special moment with your significant other can turn even the best of moments into one thats also bittersweet. Distance Can Grow Without Either Person Realizing It Even if both partners in a college long-distance relationship have the best of intentions, things sometimes just dont work out. All your Skype dates, messaging, and attempts to stay close somehow just fall short. The challenging part of this situation can, unfortunately, be that it happens without anyone really realizing it or, even worse, with one partner realizing it well before the other. They Will Never Fully Understand Your College Life Even if your partner lived on the same floor in your residence hall as you do, you still wouldnt be fully able to explain all of the details of your life to them. So when you add distance to the situation, things can quickly become incredibly, if not overwhelmingly, challenging. Even the best communicators can find it difficult to accurately and adequately explain all the exciting things about their time in school. And a partner can quickly become frustrated at their inability to fully understand whats going on in their significant others daily life. So while it may not necessarily be anyones fault, it can be frustrating when neither partner fully understands the others life. You Just Miss Them It goes without saying, of course, that the biggest challenge of a college long-distance relationship is the fact that you just miss someone you care very deeply about. You can try your hardest to stay close and make the relationship work. And even if you do last during your time apart, youll undoubtedly miss your partner terribly during the journey.

Beringian Standstill Hypothesis of the First Americans

Beringian Standstill Hypothesis of the First Americans The Beringian Standstill Hypothesis, also known as the Beringian Incubation Model (BIM), proposes that the people who would eventually colonize the Americas spent between ten to twenty thousand years stranded on the Bering Land Bridge (BLB), the now-submerged plain beneath the Bering Sea called Beringia. The BIM argues that during the turbulent times of the Last Glacial Maximum about 30,000 years ago, people from what is today Siberia in northeastern Asia arrived in Beringia. Because of local climate changes, they became trapped there, cut off from Siberia by glaciers in the Verkhoyansk Range in Siberia and in the Mackenzie River valley in Alaska. There they remained in the tundra environment of Beringia until retreating glaciers and rising sea levels allowedand eventually forcedtheir migration into the remainder of the Americas about 15,000 years ago. If true, the BIM explains the long-recognized, deeply puzzling discrepancy of the late dates for the colonization of the Americas (Preclovis sites such as Upward Sun River Mouth in Alaska) and the similarly stubbornly early dates of the antecedent Siberian sites (the Yana Rhinoceros Horn site in Siberia; for some of this discussion, see ORourke and Raff). The BIM also disputes the notions of three waves of migration. Up until recently, scholars explained a perceived variation in mitochondrial DNA among modern (indigenous) Americans by postulating multiple waves of migration from Siberia, or even, for a while, Europe. But, recent macro-studies of mtDNA identified a series of pan-American genome profiles, shared by modern Americans from both continents, decreasing the perception of widely varying DNA. Scholars still think that there was a post-glacial migration from northeast Asia of the ancestors of the Aleut and Inuitbut that side-issue is not addressed here, see Adachi and colleagues, Long and colleagues, and Schurr and colleagues in the bibliography. Evolution of the Beringian Standstill Hypothesis The environmental aspects of the BIM were proposed by Eric Hultà ©n in the 1930s, who argued that the now-submerged plain beneath the Bering Strait was a refuge for people, animals and plants during the coldest parts of the Last Glacial Maximum, between 28,000 and 18,000 calendar years ago (cal BP). Dated pollen studies from the floor of the Bering Sea and from adjacent lands to the east and west support Hultà ©ns hypothesis, indicating that the region was a mesic tundra habitat, similar to that of tundra in the foothills of the Alaska range today. Several tree species, including spruce, birch and alder, were present in the region, providing fuel for fires. Mitochondrial DNA is the strongest support for the BIM hypothesis. That was published in 2007 by Tamm and colleagues, who identified evidence for the genetic isolation of ancestral Native Americans from Asia. Tamm and colleagues identified a set of genetic haplogroups common to most living Native American groups (A2, B2, C1b, C1c, C1d*, C1d1, D1, and D4h3a), haplogroups that had to have arisen after their ancestors left Asia, but before they dispersed into the Americas. In a 2012 study, Auerbach reports that although there is variation among the five (admittedly a very tiny population) early Holocene male skeletons which have been recovered from North America, the individuals all have wide bodies, a trait shared by Native American communities today and which is associated with adaptations to cold climates. Auerbach argues that people from the Americas have wider bodies than other populations around the world. If true, that also supports the isolation model, as it would have been a shared trait developed in Beringea before people dispersed. Genomes and Beringia A 2015 study (Raghavan et al.) comparing genomes of modern people from all over the world found support for the Beringian Standstill Hypothesis, albeit reconfiguring the time depth. This study argues that the ancestors of all Native Americans were genetically isolated from East Asians no earlier than than 23,000 years ago. They hypothesize that a single migration into the Americas occurred between 14,000 and 16,000 years ago, following the open routes within the interior Ice Free corridors or along the Pacific coast. By the Clovis period (~12,600-14,000 years ago), isolation caused a split among the Americans into northernAthabascans and northern Amerindian groupsand southerncommunities from southern North America and Central and South America. Raghavan et al. also found what they termed a distant Old World signal related to Australo-Melanesians and East Asians in some Native American groups, ranging from a strong signal in the Suruà ­Ã‚  of Brazils Amazon forest to a much weaker signal in northern Amerindians such as Ojibwa. Raghavan et al. hypothesize that the Australo-Melanesian gene flow may have arrived from Aleutian Islanders traveling along the Pacific rim about 9,000 years ago. In an article released the same week as Raghavan et al., Skoglund et al. reported similar research and resulting genetic evidence. While their results are largely the same, they emphasized the Australo-Melanesian gene flow among South American groups, terming it evidence of Population Y, and arguing that the data support a long-standing theory concerning ancient Australo-Melanesian voyages to the New World. This model is over a decade old, but was built on cranial morphology and has not had genome support before this time. Skoglund et al. admit that DNA has not been retrieved from crania exhibiting the supposed physical affinities to Australo-Melanesians. See Was there Pre-columbian Contact Between Polynesia and America for additional discussion. Archaeological Sites Yana Rhinoceros Horn Site, Russia, 28,000 cal BP, six sites above the Arctic Circle and east of the Verkhoyansk Range. Malta, Russia, 15,000-24,000 cal BP: DNA of a child burial at this upper Paleolithic site shares genomes with modern western Eurasians and Native Americans bothFunadomari, Japan, 22,000 cal BP: Jomon culture burials share mtDNA in common with Eskimo (haplogroup D1, see Adachi)On Your Knees Cave, Alaska, 10,300 cal BP (see Perego 2009 Paisley Caves, Oregon 14,000 cal BP, coprolites containing mtDNA Monte Verde, Chile, 15,000 cal BP, first confirmed preclovis site in the Americas Kennewick  and Spirit Cave, USA, both 9,000 years cal BP (wide body form, see Auerbach) Charlie Lake Cave, British Columbia, Canada Daisy Cave, California, US Ayer Pond, Washington, US Upward Sun River Mouth, Alaska, US Sources This article is a part of the About.com guide to the Population of Americas, and the Dictionary of Archaeology. Adachi N, Shinoda K-i, Umetsu K, and Matsumura H. 2009. Mitochondrial DNA analysis of Jomon skeletons from the Funadomari site, Hokkaido, and its implication for the origins of Native American. American Journal of Physical Anthropology 138(3):255-265. doi:10.1002/ajpa.20923 Auerbach BM. 2012. Skeletal variation among early Holocene North American humans: Implications for origins and diversity in the Americas. American Journal of Physical Anthropology 149(4):525-536. doi: 10.1002/ajpa.22154 Hoffecker JF, Elias SA, and ORourke DH. 2014. Out of Beringia? Science 343:979-980. doi:10.1126/science.1250768 Kashani BH, Perego UA, Olivieri A, Angerhofer N, Gandini F, Carossa V, Lancioni H, Semino O, Woodward SR, Achilli A et al. 2012. Mitochondrial haplogroup C4c: A rare lineage entering America through the ice-free corridor? American Journal of Physical Anthropology 147(1):35-39. doi:10.1002/ajpa.21614 Long JC, and Ctira Bortolini M. 2011. New developments in the origins and evolution of Native American populations. American Journal of Physical Anthropology 146(4):491-494. doi:10.1002/ajpa.21620 ORourke DH, and Raff JA. 2010. The Human Genetic History of the Americas: The Final Frontier. Current Biology 20(4):R202-R207. doi:10.1016/j.cub.2009.11.051 Perego UA, Achilli A, Angerhofer N, Accetturo M, Pala M, Olivieri A, Kashani BH, Ritchie KH, Scozzari R, Kong Q-P et al. 2009. Distinctive Paleo-Indian Migration Routes from Beringia Marked by Two Rare mtDNA Haplogroups. Current Biology 19:1–8. doi: 10.1016/j.cub.2008.11.058 Raff JA, Bolnick DA, Tackney J, and ORourke DH. 2011. Ancient DNA perspectives on American colonization and population history. American Journal of Physical Anthropology 146(4):503-514. doi: 10.1002/ajpa.21594 Raghavan M, Skoglund P, Graf KE, Metspalu M, Albrechtsen A, Moltke I, Rasmussen S, Reedik M, Campos PF, Balanovska E et al. 2014. Upper Palaeolithic Siberian genome reveals dual ancestry of Native Americans. Nature 505(7481):87-91. doi: 10.1038/nature12736 Raghavan M, Steinrà ¼cken M, Harris K, Schiffels S, Rasmussen S, DeGiorgio M, Albrechtsen A, Valdiosera C, vila-Arcos MC, Malaspinas A-S et al. 2015. Genomic evidence for the Pleistocene and recent population history of Native Americans. Science. doi: 10.1126/science.aab3884 Reich D, Patterson N, Campbell D, Tandon A, Mazieres S, Ray N, Parra MV, Rojas W, Duque C, Mesa N et al. 2012. Reconstructing Native American population history. Nature 488(7411):370-374. doi:10.1038/nature11258 Schurr TG, Dulik MC, Owings AC, Zhadanov SI, Gaieski JB, Vilar MG, Ramos J, Moss MB, Natkong F, and The Genographic C. 2012. Clan, language, and migration history has shaped genetic diversity in Haida and Tlingit populations from Southeast Alaska. American Journal of Physical Anthropology 148(3):422-435. doi:10.1002/ajpa.22068 Skoglund P, Mallick S, Bortolini MC, Chennagiri N, Hunemeier T, Petzl-Erler ML, Salzano FM, Patterson N, and Reich D. 2015. Genetic evidence for two founding populations of the Americas. Nature advance online publication. doi: 10.1038/nature14895 Tamm E, Kivisild T, Reidla M, Metspalu M, Smith DG, Mulligan CJ, Bravi CM, Rickards O, Martinez-Labarga C, Khusnutdinova EK et al. 2007. Beringian Standstill and Spread of Native American Founders. PLoS ONE 2(9):e829. doi:10.1371/journal.pone.0000829 Wheat A. 2012. Survey of professional opinions regarding the peopling of America. SAA Archaeological Record 12(2):10-14.

ACCOUNTING FOR STRATEGIC & MANAGEMENT CONTROL Essay

ACCOUNTING FOR STRATEGIC & MANAGEMENT CONTROL - Essay Example There are numerous problems that face the BH Ltd in the control systems. To begin with the audits are not done effectively. There is need for the independent auditors to work on the BH Ltd accounts. The accounts are oftenly collected and sent to the Ave Co Plc.The company also experiences problems with the capital budgeting and the performance appraised on budgeting. (anonymous, 2008).The finance functions have also contributed to the disappointing results. The finance department has little interaction with either the individual or the regional managers. There is also a problem in the performance measurement systems. The key performance indicators are not effectively applied. According to Grahamme Steven, vital data from the organization must be obtained to produce the good results. There are however limitations of the data access due to the confidentiality by the managers who have chosen not to work with the headquarters. As we all understand our company acquired BH Ltd 4 years ago. It has been performing well and it has been a place where many people desired to go. However after the restructuring there has been a series of problems and disappointing performance. Shareholders and the customers have been on the watch over the performance of the company.Ordinarily, shareholders must have confidence in the published accounts so as to make the reliable investment decisions. The reduced ROI has been their point of concern as most of them threaten to quite the organization. The hotel occupancy rate has been rising at a slow rate. However there has been a question why the company is not performing well. I. Control systems. The control systems are generally weak giving a leeway to disappointing results. The company has been producing monthly management accounts to the headquarters. The accounts have revealed a reduced ROI yet there have been increased profits recorded. The accounts were made in dependency and secrets. There was therefore no transparency while