Wow Philippines Essay Example

Wow Philippines Paper CHAPTER II REVIEW OF RELATED LITERATURE Despite Crises, Wow Philippines Campaign Made 2003 Tourism Succeed In 2003, 1. 9 million tourists arrived in the Philippines compared to 1. 93 million in 2002. The slight drop of . 03% was a result of the  Oakwood mutiny, the threat of Severe Acute Respiratory Syndrome (SARS), the Iraq war, political turmoil, and the unhelpful travel advisories from different countries However, tourism revenues for 2003 kept balance with 2002 revenues because of the Department of Tourism’s (DOT) Wealth of Wonders (WOW) Philippines the tourism promotional slogan, which kept the energy of  tourism success steady. WOW Philippines is former Tourism Secretary Richard J. Gordon’s idea to encourage tourism and to motivate a  culture of tourism between Filipinos. Tourism improved in September when the World Health Organization (WHO) removed the country from SARS-infected list with 140,652 tourists’ arrivals for a 2. 5% boost. October added the improvement with 167,573  tourists or an 11. 3% increase. A 17. 6% pour in November  with 170,921 tourists. December had the  leading increase for the year with 24. 7%  or 238,316 tourist coming. In December 2003, the largest  number of tourists comes from the United States. With 55,165 tourists visiting the Philippines regardless of the travel advisories and the state of terrorism alert of their government. The WOW Philippines campaign aimed 2. 4 million  tourists’ arrivals in 2003. In spite of the said difficulties of the year, it is  an honor to the DOT’s WOW Philippines program that catches the attention of 1. 9 million tourists and received close to $1. 5 billion in revenues to help increase the Philippine economy. http://www. cribd. com/doc/52724942/Despite-Crises-WOW-Philippines-Campaign-Made-2003-Tourism-Succeed Critics: DOTs Pilipinas Kay Ganda not so pretty The DOT start a new tourism campaign which focuses on the beauty of the Philippines but it turned out to be not so beautiful as start for them. Department of Tourism (DOT) launched its Pilipinas Kay Ganda or Philippines So Beautiful in english campaign, however the slogan and its website beaut ifulpilipinas. com were both criticized. The day after it’s launched, the website was said to be fix. We will write a custom essay sample on Wow Philippines specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Wow Philippines specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Wow Philippines specifically for you FOR ONLY $16.38 $13.9/page Hire Writer DOT said that its fresh slogan is portrayed in a colorful, vibrant logo, which shows both the tropical scenery and the happy smiles of our people. A cute tarsier, a marsupial endemic to the country, highlights our unique and playful character. However, the Tarsier is a primate, not a marsupial. The DOT also said that the phrase Kay Ganda! is a common Filipino phrase that exactly means So beautiful! it can be used to state appreciation for everything, beginning from people and landscapes to music, food and even manners. DOT added that it used the word Pilipinas instead of the more common Philippines since Pilipinas captures the renewed pride and hope that were feeling. http://www. gmanews. tv/story/206091/critics-dots-pilipinas-kay-ganda-not-so-pretty â€Å"Pilipinas Kay Ganda† not just about ‘wrong grammar’ Tourism Secretary Alberto Lim said that the reason why the DOT’s new P200 million promotion line, â€Å"Pilipinas Kay Ganda† didn’t work is because it is â€Å"ungrammatical. † But the real problem was never the grammar but the ability of â€Å"Pilipinas Kay Ganda† to promote in foreign market. Pilipinas Kay Ganda† was meant to replace the old campaign slogan created by Former DOT Secretary Richard Gordon, but instead of promoting it to the foreign market it would end up working to our balikbayans or with the domestic tourists. Higher chances that the â€Å"Kay Ganda† wouldn’t understand by what DOT would like to target . Keep in mind that our campaign slogan will be  challenging with difficulty  in the international market with dozens of other countries’ promotional campaign, And if the foreign listener doesn’t understand it at first,  tendency that he or she won’t get it at all. Compare this with the old but still fantastic â€Å"Amazing Thailand,† or the newer â€Å"Incredible India† or Malaysia Truly Asia promo lines that one remembers. The greatest disagreement against â€Å"Kay Ganda,† is that,  it is said to be wrong grammar, but why fix it when in fact the DOT successfully pushed tourism arrivals here over the past years because of â€Å"WOW Philippines,† and just because it belonged to the PGMA administration doesn’t mean it can’t work anymore. â€Å"WOW Philippines† hasn’t reached its full potential also it could have new variations projecting the rich wonders of our pronvices. As Former DOT Secretaty Gordon explained it in an interview, it could represent â€Å"Wealth of Wonders,†Ã‚  or  Ã¢â‚¬Å"Walk our Walls†Ã‚  in Intramuros, In Donsol it could mean â€Å"Watch our Whales†, or for the shooting rapids in Cagayan de Oro or Pagsanjan, it can be Wild over Water  or  Ã¢â‚¬Å"Wild over  Waves†Ã‚  for sirago surf-lovers and Wacko over Wildlife. in subic. It could also be known as â€Å"World of  Warblers. †Ã‚  Because of our world class international singers, like Charice, Arnel Pineda and Lea Salonga. Or it could be Warriors of Worth.    beacause of the our Pambasang Kamao Manny Pacquiao. ttp://www. polbits. com/2010/11/its-not-grammar-its-unintelligible-to. html DOT announces new tourism campaign Pilipinas, Tara Na! After the fall of the controversial â€Å"Pilipinas Kay Ganda† of the Department of Tourism, here comes â€Å"Pilipinas, tara Na! † as the new Domestic Campaign Slogan of DOT. DOT Secretar y Alberto Lim said that the new slogan was meant for the Filipinos to travel within the country rather than going to another country. He also said that the new slogan will be recognized because it was derived from the â€Å"Tara Na, Biyahe Tayo†. Lim said that DOT will going to use the said song but eith different singers. He also added that there will be no protests against the new campaign slogan â€Å"Pilipinas, tara Na†. http://ph. news. yahoo. com/dot-announces-tourism-campaign-pilipinas-tara-na-20110322-183700-797. html DOT, Confident with â€Å"Pilipinas, Tara Na! † Slogan Following the much criticized â€Å"Pilipinas, Kay Ganda† the Department of Tourism has come up with a new campaign slogan to promote Philippine tourism, â€Å"Pilipinas, Tara Na! † People had condemned the effort of DOT to use â€Å"Pilipinas, Kay Ganda† because of the said â€Å"plagiarism† concerns of the logo and all. This slogan supposed to aimed foreign tourists to draw closer to the Philippines for them to witness the beauty of the Pearl of the Orient. Do the idea of changing the slogan change? Since, â€Å"Pilipinas, Tara Na! † aims to persuade Filipinos to take a trip inside the country first instead of traveling around the places and the beauty of other countries. â€Å"Pilipinas, Tara Na! † when interpreted in English is â€Å"Philippines, Let’s Go! † http://www. wowbatangas. om/features/others/dot-confident-with-pilipinas-tara-na-slogan/ CONCEPTUAL FRAMEWORK OF THE STUDY FIGURE 1: Conceptual Framework of the Study The paradigm of the study serves as the framework on the course of the study. The input consists of the Respondent’s profile (age, gender, occupation) of the respondents. The input was proces sed by conducting a survey through the use of questionnaire forms and conducting an interview which resulted to know the Similarities and Differences of â€Å"WOW Philippines† and â€Å"Pilipinas Tara Na† as a Marketing Slogan of the Department of Tourism.

Cooperation versus Competition Approach in Learning and Evaluation of Student Achievement

Cooperation versus Competition Approach in Learning and Evaluation of Student Achievement Introduction Within the last few decades, the general nature of strategies used in learning and evaluation of students’ progress in American schools has dramatically changed to coincide with changing educational needs and rapid advances in technology.Advertising We will write a custom research paper sample on Cooperation versus Competition Approach in Learning and Evaluation of Student Achievement specifically for you for only $16.05 $11/page Learn More Consecutive studies have revealed that performance of students in educational tasks is affected by a multiplicity of influences that includes the social economic status, language barriers, school experiences, ethnic orientation and learning styles. To date, the established explanatory models of educational performance have remained centered on internal characteristics to explain academic achievement, including unconstructive self concept, unproductive cultural attitudes and values towards education, bi lingualism, low intelligence capacity, and apathy (Madrid et al, 2007, p. 155). However, many educators are of the opinion that these explanations are not supported by available literature. In this respective, a significant debate interested in looking at how students can be assisted to achieve more optimally in class has been in the offing. It is the purpose of this paper to detail and compare cooperation and competition approaches in relation to learning and evaluation of student achievement. Competition, Cooperation and Human Nature Many of the challenges that plague education in the 21st century can be better comprehended when viewed within the context of competition-corporation framework. Before getting into educational matters, it is imperative to note how the two concepts influence human nature. It is indeed true that many of the greatest accomplishments made by Americans as a society can only be credited to their strong and passionate competitiveness. This view can greatly b e supported by the US enterprise system that instills competitive views into the human nature. According to Astin (2000), â€Å"individuals [should be] given the maximum opportunity to compete with each other for the largest possible share of resources and rewards in society† (p. 182). In cooperation, human progress is viewed as a manifestation of our capacity to cooperate with each other towards the realization of some common objectives. This view holds that achievement in every faculty of life must never be perceived as a conquest in the struggle with other individuals or as a triumph of the environment (Astin, 2000, p. 183). Within cooperation activities, people work together to achieve shared outcomes that are beneficial to themselves as well as other group members (â€Å"Cooperative Learning,† n.d., para. 1).Advertising Looking for research paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Brief Overview of Cooperation and Competition Learning Educators and policy makers have used the concepts of cooperation and competition to understand the learning process and evaluate students’ progress or achievement. Cooperative learning is the instructional utilization of group dynamics in the learning process, which enable the learners to work together in the effort of enhancing their own benefits as well as that of other students within the group (â€Å"Cooperative Learning,† n.d., para. 1). In cooperative learning, students are organized into small groups after getting the learning materials and instructions from the teacher. Learners are then supposed to work on the given task until they comprehend it as a group, not as individuals. This concept reinforces the view that success in the learning process or achievement of students must never be perceived as a conquest in the struggle with other students. Rather, students must work hard to achieve mutual benefit by helpi ng each other in the group and learning from each other’s efforts. In other words, success must be seen to benefit all students within the group since they share a common objective, â€Å"knowing that one’s performance is mutually caused by oneself and one’s colleagues† (â€Å"Cooperative Learning,† n.d., para. 1). Competition learning exists when one learner is able to achieve his or her own objective while all the other students fail in their attempts to realize that objective (Gurien, Henley Trueman, 2001, p. 192). Competition learning can either be interpersonal or inter-group. The practice of competition learning is based on the philosophy that students must compete in a class setting for them to be competitive and be able to comprehend their learning objectives. Competition learning is a rather conservative approach towards education that seems to suggest that a student can be assisted to achieve optimally in learning through engaging in act ive competition with other students. For decades now, conservatives have been in the forefront in stressing the significance of competition among students, schools, administrative districts and states to bring out the maximum achievable performance among learners in school (Ediger, 2000, p. 1). The school voucher system and charter schools in the US are good reference points of how competition continues to be used in our educational system to ignite student performance. Competition Cooperation in Learning and Evaluation of Student Achievement Educators believe that both cooperation and competition learning can be used in tandem to achieve high performance though they seem to conflict each other. According to Gurian, Henley Trueman (2001), â€Å"brain-based research indicates that the ultimate classroom be based on both† (p. 192).Advertising We will write a custom research paper sample on Cooperation versus Competition Approach in Learning and Evaluation of Student A chievement specifically for you for only $16.05 $11/page Learn More However, the function of this research paper is to detail and compare the concepts with the view of coming up with the best concept that can be used in learning and evaluation of student progress. Consecutive studies have revealed that cooperation learning achieves greater success than competition learning. The capacity of students to learn and comprehend the instructions passed to them by teachers is fundamentally important. In the same vein, evaluation activities direct the progress made by students towards the realization of objectives outlined by their respective teachers. Therefore, the capacity to learn and evaluation are indispensable facets of instruction at all levels. Evaluation is specifically important since it offers the mechanisms whereby the quality of classroom tasks and activities can be continually maintained and improved (Kolawole, 2008, p. 33). It is also used to establish the l evel of understanding of the tasks taught. Evaluating the performance of students is the cardinal duty of teachers. In most occasions, learning and evaluation processes are time-consuming, cumbersome and requires a highly technical expertise and proficiency on the part of teachers. Despite their enormity, these are indispensable tasks that form the core of any instructional activity. Teachers generally use several techniques to influence successful teaching and learning processes. Despite its many limitations, most educational systems globally are based upon competition among learners for marks, recognition, educational scholarships and admittance to high performing schools (Kolawole, 2008, p. 33). Consecutive studies reveal that many societies and educational frameworks around the world still favor competition over cooperation. In this type of learning approach, students are overly concerned with their individual achievements and their place in the grade curve. The emphasis is put on achieving higher grades than everyone else. Essentially, competition thrives in a win-lose relationship where high-performing learners reap all the benefits and recognition upon evaluation while low-achieving learners reap none. Traditionally, this was thought to be the best form of instruction strategy. In many educational systems, competition learning has been viewed as a stimulant to the growing brain (Gurien, Henley Trueman, 2001, p. 193).Advertising Looking for research paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Proponents of competition learning argue that this strategy enables students to notice achievement through comparing their performance. This assertion validates the existence of the grading system that is immediately done after evaluating the students (Ediger, 2000, p. 12). It suggests that a student who receives the last grade may notice his failures and pull up his socks. Proponents of competition learning also argue that it encourages teachers to work harder to reduce the gap in student achievement among diverse ethnic backgrounds and socioeconomic levels, not mentioning the fact that this strategy is instrumental in raising the test scores of students (Ediger, 2000, p. 12). Here, competition is perceived as a motivating factor towards optimal achievement in the learning process. Advocates of this strategy assume that statewide testing and evaluation as well as local and international comparisons among schools and countries need to be made. Typical teaching paradigms comprise of individual students learning effort, differentiated by competitive evaluation to appraise student achievement and develop an evaluation hierarchy based on individual grades (Kolawole, 2007, p. 34). Voices of criticism regarding the strategy have been heard from many quarters. Educators are concerned that this strategy fails all the other students in evaluation since there is only one winner. In many countries around the world, this strategy has been related to frequent student strikes as it is directly correlated to high anxiety levels and self-doubt especially when the students are sitting for their examinations (Astin, 2000, p. 184). It is also related to selfishness and aggression among the students. Educational psychologists argue that the technique hinders the student’s capacity to solve problems not mentioning the fact that it promotes cheating. In the light of these disapprovals, it should be the prerogative of teachers to identify the types of competitive activities t hat are more likely to bring positive outcomes. Accordingly, competitive learning is most suitable when learners need to assess learned material. In cooperative learning, there exists a positive interdependence between the learning procedure and the overall attainments of goals and objectives set by both the students and teachers. The basic philosophy is that â€Å"students†¦can reach their learning goals if and only if the other students in the learning group also reach their goals† (â€Å"Cooperative Learning,† n.d., para. 1). The success of any particular project that may be used for learning or evaluation purposes is dependent on both individual contribution and the efforts of other students within the group to contribute the required knowledge, expertise and resources. Consequently, cooperation is viewed as a strategy of learning in which learners of diverse levels of ability and knowledge works jointly in small groups to achieve a specific purpose (Kolawole, 2007, p. 34). Cooperative learning involves utilizing a multiplicity of learning activities to progress the students understanding of a particular subject. Here, learners in a group cooperate with each other, share opinions and information, search for additional information, and present their findings to the entire class (Kolawole, 2007, p. 34). Cooperative learning places special emphasis on the fundamental objective of learning rather than performing to achieve the set goals. In this perspective, the technique encourages instructors to utilize alternative evaluation procedures, further curtailing the emphasis on competitive evaluations. Cooperation learning is fundamentally different from competition learning in that the latter demands students to work against each other for purposes of accomplishing an objective that only one or a few students can attain (â€Å"Cooperative Learning,† n.d., para. 2). The cooperation concept has many advantages in relation to learning and e valuation of student performance. Educators argue that this technique helps to enhance student accomplishment and retention, not mentioning the fact that it increases self-esteem and intrinsically motivate the students to develop a more positive outlook towards learning and social skills (Kolawole, 2007, p. 34). These are important achievements in the quest of transforming students to become better performers in educational and social fronts. In competition learning, there exists a negative correlation among goal accomplishments since students are made to believe that they can only achieve their objectives if and only if other students fail in the quest to achieve their objectives (â€Å"Cooperative Learning,† para. 2). This is not good for the education system as it reinforces norm-referenced and criterion-referenced assessment in the achievement of goals. In competition learning, students must either work extremely hard to claim the top positions or fail to put in the neede d efforts due to their own perception that they cannot be victorious over their counterparts. Cooperation learning is therefore superior since it brings all students along in the learning experience. In cooperation learning, the instructors have the capacity to notice within the ongoing classroom activities what the students have learned and what needs to be learned. This is successfully done without the use of standardized evaluation tests or the above mentioned criterion-referenced tests (Ediger, 2000, p. 12). Still, cooperation learning has the capacity to assist students contextually and chronologically in ongoing study lessons without necessarily having to rely on standardized evaluation tests as is the case with competition learning. It goes against the grain of focusing on self-interest and individual success that are the trademark characteristics of competition learning. What’s more, cooperation technique offers teachers the capacity to work together cooperatively in the quest to develop quality set of goals for students to accomplish. Some disadvantages have been mentioned regarding cooperation learning. Educators have stressed the need for students to be allowed to learn at their own individual speeds. Some students are also known to take over the whole group at the expense of other students, while quiet students within the group may feel uncomfortable (Middlecamp, 1997). This means that learning activities may be compromised or biased towards certain students if precautionary measures are not taken. Group dynamics suggest that individuals may not get along in a number of issues. This applies to the learning groups. Finally, some students feel that this technique lacks fairness as lazy students may take advantage of the hardworking students Conclusion According to Astin (2000),†human kind would certainly never have attained its place on the evolutionary ladder if it had not evolved through corporative as well as competitive learning† (p. 192). This statement shows the importance of both techniques in learning and evaluation of student achievement. However, educational needs as well as socio-cultural and technological changes witnessed in the modern world demands specific adjustments in our educational systems if they are to remain relevant in the 21st century. The traditional model of competition learning may have served the needs of the education systems resoundingly well during the formative years. But presently, corporation learning seems to have ready answers to a multiplicity of issues and challenges facing the education system. Educators need to filter the good outputs of competition learning and mix them with the good outputs of cooperation learning to come up with a hybrid system that will ensure the needs and requirements of education are met in the most comprehensive manner possible. Reference List Astin, A.W. (2000). Competition or corporation? Teaching teamwork as a basic skill. In: D. Dezurre (Ed s), Learning from change: Landmarks in teaching and learning in  higher education. Routledge. ISBN: 9780749433963 Cooperative Learning. (n.d.). Retrieved from co-operation.org/ Ediger, M. (2000). Competition versus corporation and pupil achievement. College  Student Journal, Vol. 34, Issue 1. Gurien, M., Henley, P., Trueman, T. (2001). Boys and girls learn differently: A guide  for teachers and parents. John Wiley and Sons. ISBN: 9780787953430 Kolawole, E.B. (2007). Effects of competitive and cooperation learning strategies on academic performance of Nigerian students in mathematics. Educational Research and Review, Vol. 2, Issue 1, pp. 33-37. Web. Madrid, L.D., Canas, M., Orteha-Medina, M. (2007). Effects of team competition versus team corporation in class wide peer tutoring. Journal of Educational Research, Vol. 100, Issue 3, pp 155-160. Middlecamp, C. (1997). Students speak out on collaborative learning. Retrieved from https://wcer.wisc.edu/

Fire service administration Essay Example | Topics and Well Written Essays - 500 words - 4

Fire service administration - Essay Example The case also comprised of varied civil cases, for instance, relatives of the dead and survivors who accused the then chief fire inspector for fraud and negligence. They state that he inspected the club at least twice and never indicated any faults made by the club owners in the club thus facilitating to the spreading of fire. Another civil case in the incidence is that of two brothers who owned the club accusing the white band floor using pyrotechnics without their permission. The latter equipments sparked up the fire before spread by the highly flammable flame. In the station nightclub fire, several functions of the US federal law to incidence like that are evident. For instance, the law ought to ensure safety of all its citizens everywhere at all times. For instance, the law required that station nightclub ought to have fitted certain safety equipments in the premises to combat occurrence of any such fatal incidences. The law also ought to be just and fair to all citizens. Certain accused parties like Michael and Jeffrey Derderian did not receive just sentences from their faults that spearheaded the ordeal. Public law generally encompasses of regulations set up by the federal regime and applies to all citizens in the government’s jurisdiction. These laws are set up by the government to oversee interactions between citizens and the state. However, in accordance to the United States criminal justice system private laws, it entails guidelines, standard operation procedures as well as regulations agreed upon by certain private entities to oversee their interoperations. Besides, the US government according to US federal constitution requires that certain social settings to attain a specific standard of safety requirements. According to station nightclub fire case, fitting of sprinklers in the club ought to be there as part of the

Business information system Case Study Example | Topics and Well Written Essays - 3000 words

Business information system - Case Study Example This led to the system having success such as technical failures and network failures. It being a cloud-sourced system, network failure rendered the system useful. Neelkanth Drugs Pvt. Ltd is an Indian drug distributor. It distributes drugs from manufacturers by selling to retailers. In the first decade of the 21st century, the firm experienced increased growth over time and it was growing at a rate of 30% annually. However, this bust of growth was not to last forever because the growth, presented by a number of challenges, ended up declining. Not only did the growth decide eventually, but it also brought up issues for Neelkanth Drugs Pvt. Ltd because it now had to deal with a larger customer base. The need for use f IT became imminent and the managers had to consider procuring an ERP in order to help in serving the customers better. Some of the problems that led to Neelkanth Drugs Pvt. Ltd requiring them to acquire a system were as follows; The market in India was starting to gain a new structure and this increased completion for Neelkanth Drugs Pvt. Ltd (NDPL). As identified in the case study for Neelkanth Drugs Pvt. Ltd, the Indian drug market was very structured and regulated by the government as compared to the western drug markets. As a result Neelkanth Drugs Pvt. Ltd had to respond to this new challenge in the market. Neelkanth Drugs Pvt. Ltd (NDPL) had to know how to use this new strategy. Apart from having to make the decision to use technology to deal with its strategic issues, the mangers at Neelkanth Drugs Pvt. Ltd (NDPL) had to also make the critical decision as to what approach to use. The possibilities were many and varied and deciding what is the best way to deal with the issue was not an easy decision for ht managers. They had to decide to use a cloud according approach to the technology or they could use the licensed software to

Market Demand For Knitwear: Competitive Analysis

Market Demand For Knitwear: Competitive Analysis Industry Analysis: Current market demand for knitwear is involved with the quality and competitive pricing of products. There is a close competition between the manufacturers and marketers to hit the best bargain and offer promotional discounts to consumers. Cut-throat competition has made manufacturers to offer multi-pack products at inexpensive prices. Developments in knitting, and advanced treatments such as digital printing, glossy foil prints, inkjet printing, flocking, and burn-outs have heated up the market. New knitting machines have opened up possibilities hitherto into unknown segments such as technical textile, for instance; products such as fishnet, fruit-net, shade net and composite products. The Smart Fabrics and Interactive Textiles market will return to growth, reaching a value of US$1.8bn by 2015, according to new research by Global Industry Analysts (GIA). (just-style.com)It seems that the revival of economic growth, a recovery of consumer confidence, product innovations and sustainability would all help to put growth back on track. On the other hand, demand for unique product offerings, served by unexplored, developing markets, will sustain growth. It can be safely assumed that the knitwear the industry lifecycle is at the mature stage as shown in the figure below. According to GIA, the intimate apparel industry is defined by new fabric developments, including innovations in fashionable and comfortable garment designs. The report found that competition within the industry had resulted in falling prices and a shift in production, prompting manufacturers to expand their operations into South America, Central Europe and Asia (Network). Europe is identified as the single largest regional market for knitwear, although the US; they dominate global knitwear sector with a 65% market share (LTD). Asia Pacific is currently growing to be a promising market for the same. During the recession, the Asia-Pacific market was buoyed by rapid growth in China, India, Korea, Indonesia and Taiwan. The global knitwear market is competitive and fragmented. The economic crises have narrowed the gap between the upper and lower end of the market with style differentiation almost vanishing.(Ltd.) With advancements in the industry in the recent years, RadiciGroup is introducing CornLeaf, a 100% biodegradable solution-dyed continuous yarn. Produced by Noyfil SA, the yarn is made from Ingeo, a polylactic acid (PLA) polymer derived from renewable vegetable resources. Compared to traditional dyeing and finishing processes, the manufacturing of CornLeaf requires less water and energy consumption as solution dyeing technology is integrated into the spinning process. CornLeaf lighter than other natural fibers, and has tenacity comparable to other synthetic fibers. According to RadiciGroup, the yarn also has greater hygroscopicity compared to synthetic yarns and is faster drying than natural fibers. RadiciGroups yarn is available in a range of lightfast, wash-resistant colors intended for use in intimate wear, furnishings and consumer goods. (W. T. Ltd.) Company Information: Sana Hastakala (P) Ltd. main office, that houses training, product design and development, and retail outlet, is situated in Kupondole, Kathmandu, Nepal. The address is: G 10/113, Kupondole, Kathmandu, Nepal Corresponding address: P.O. Box No. 3901, Kathmandu Nepal Sana Hastakala (SH), when translated to English, literally means Small Handicrafts. This company was established by conglomerates of handicraft businesses in Nepal to encourage the local artists and producers to participate in producing handmade goods and sell them abroad. In 1989, United Nations International Children Emergency Fund (UNICEF, now known as United Nations Childrens Funds) provided technical and financial support, in addition to assistances from local handicraft businesses, to launch SH. After a year, the organization was able to sustain on its own and, though registered as non-government organization with Government of Nepal, now is a private limited company. SH strives to foster the resurgence of traditional craft skills as well as applying modern techniques in order to generate income for under privileged craft producers who are mostly women (Sana_Hastakala). SH has more than 1,500 individual producers, and collaborates with 80 producers groups. Income is distributed amongst producers and employees. Profits, also, strengthen the organization and finance community development initiatives. The community development fund is used to assist craft producers in purchasing raw materials and equipment, and provide skills training (SanaHastakala_Producers). SH has been proactive in establishing fair trade in Nepal and is the founding member of local chapter Fair Trade Group Nepal. Though many organizations have provided definition of fair trade, the definition offered by World Fair Trade Organization (WFTO) has been widely accepted. It states that Fair Trade is a trading partnership, based on dialogue, transparency and respect that seek greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers especially in the South (WFTO). There are ten standards for fair trade and the list includes stipulations about labor conditions, gender equity, environmental considerations, and transparency to name a few (Weber). Fair Trade Group Nepal (FTG Nepal) is a consortium of fair trading organizations working with the aim to uplift socio-economic status of underprivileged and marginalized producers of Nepal (FTGN About Fair Tr ade Group). SH contribution to social development has been highlighted in periodicals. In 2007, World Fair Trade Day published series of case studies on Why Kids Need Fair Trade that exemplified how SH has helped Babita Rajbhandari, who had been previously trained in SH, to educate her daughter Boibha after her husband passed away (WFTD). In order to increase awareness of the fair trade, SH regularly promotes educational programs at local institutes that offer social work courses. To provide hands-on experience of fair trade, SH provides two 8-month long internships every year to students from the colleges (Sana_Hastakala Polcies and Procedures; FTGN Annual Activity Report). SH has two outlets located in Kupondole and Lazimpat. Their annual turnover in 2009 was NRs. 40.5 million (CAD 550,000), exports accounting for 78% and domestic for 22% of sales. Information regarding which categories contribute most to the sales was not disclosed; Japan is the number one importer of knitwear products (Sana_Hastakala Polcies and Procedures). Many promoters of fair trade have associated with SH to promote local handmade products in the global market; most notably is Ten Thousand Villages, which has 75 retail stores in the United States of America (TenThousandVillages_USA) and 49 stores across Canada (TenThousandVillages_Canada). As promoter of fair trade, SH will provide brochure that highlights the activities of SH, and access to merchandise producers and manufacturing centers will be provided. The third party inspection can be arranged, but the buyer has to provide the cost of hiring external agency (Sana_Hastakala Polcies and Procedures). Sana Hastakala has website http://www.sanahastakala.com that provides information to the products, and the services provided by the organization and information on Nepalese handicrafts. The website, however, lacks web-based ordering system. This is due to the lack of laws for e-commerce (Sana_Hastakala Polcies and Procedures). SH recently won Best Entrepreneur Award given by Federation of Handicraft Association of Nepal for their contribution in product development, employment creation, export and sales promotion, technological, management and environmental improvements, socially responsible activities, and support to other handicraft entrepreneurs and buyers (WFTO-Asia). Competitive Analysis: Our top three competitors are, Ecowool: Ecowool is located in New Zealand; it has been selling the ship skin and woolen products for almost 20 years. Mayfair overseas: Mayfair overseas is the largest knitwear manufacturing and exporting group in India. Trident Craft Pvt. Ltd: Trident Craft is a handicraft company located in Nepal. All these three competitors offer similar knitwear products, such as cap, jacket, socks, gloves, hat, scarves, and sweaters. Competitive advantage over each of the competitors: Ecowool: All our products are handmade with Nepals rich artistic skill and craft techniques We are the founding member of fair trade group Our main objective is to provide financial and technical support to craft producers Mayfair Overseas: We do not use harmful chemicals in production because all products are hand made Traditional craft skills with modern techniques Designs and based on both traditional Nepali and classic western motifs Trident craft Pvt. Ltd: We use high quality sheep wool and agora wool from Nepal and imported wool from New Zealand to create beautiful knit wears We are the founding member of fair trade group and provides marketing services to our producers of our company Product Information: Sana Hastakala, in collaboration with local women and producers, market variety of handicraft products. Besides producing and exporting handicrafts items, SH helps entrepreneurs with financial and technical assistance; some of these business enthusiasts operate in a very small scale and usually manage their business operation from home. Such assistances usually consist of capital needed for raw materials, health checkup, product development and design, and marketing (Sana_Hastakala About Us). The products are beads, ceramics, hemp products, knitwear, metal crafts, silver jewelry and others. The complete list of products is provided in Appendix A. We are looking for prospect buyer(s) in Canada for knitwear products offered by SH. The knitwear products include woolen cap with earmuffs (or ear-flap woolen hats), mittens (boxer gloves and hunter mittens), woolen sock, and mufflers. Appendix B provides the images of these products. SH uses high quality sheep wool and agora wool from Nepal, and also uses imported wool from New Zealand. The quality of yarn has to be approved by the client prior to production. SH has its own catalog for the designs, which are based on both traditional Nepalese and classic western motifs (SH_Woolen). The design catalog is provided to clients upon request. SH also provides professional to develop pattern and design in collaboration and consultation with the clients. The samples, after approval, will then be sent to producers. All the knitwear products are hand-made and will have 100% Hand-made in Nepal labels (Sana_Hastakala Polcies and Procedures). It is worthwhile noting that all knitwear (except for sweaters which is not in consideration because of size-requirement discrepancies between Asia and North America) products are unisex. The knitwear products are available in two different sizes: small (kid-size), and large (adult-size). Since these are hand-made, SH admits that it is hard to enforce size requirements, but will comply with clients requirements (Sana_Hastakala Polcies and Procedures). The knitwear products are available in a range of fashionable colors. The local woolen yarn colors are usually pale white and grey. These wools are from sheep and yak, and no animals are harmed during the production of wool. The wools are dyed based on the clients requirements. The design catalog contains the range of colors available. The hats or caps and boxer gloves can have fleece lining upon request by the clients. These linings provide extra warmth and are usually preferred by most of the clients. The requirement of linings will be decided after consultation with clients. Being a member of World Trade Organization, Fair Trade Group, and Fair Trade Group Nepal, Sana Hastakala strictly adheres to the guidance and regulations to maintain quality and standards, which are regularly checked by these organizations. Besides quality and standard, SH ensures that these ten standards are followed: Creating opportunities for economically disadvantaged producers, Transparency and accountability Trading practices Payment of a fair price Child labor and forced labor Non-discrimination, gender equity and freedom of association Working conditions Capacity building Promotion of Fair Trade Environment The details of these standards are discussed in detail by any Fair Trade organizations (FTGN_Standards). The compliance certificates can be obtained upon request by the clients. The client can request to be affiliated with Sana Hastakala to promote Fair Trade practices in Nepal. Some clients have expressed the positive outcomes and boost in profits because of this affiliation. SH assures that the client will develop business relationship that will benefit everyone and SH will be committed once this relationship is established (Sana_Hastakala Polcies and Procedures). Transportation Procedures: Sana Hastakala (SH) offers two types of shipping: sea and air. If the client prefers DDP (Delivered Duty Paid), then SH will use its own freight forwarding firm, handled by third party, and the freight, insurance and cost of goods will be the landed cost. Some clients prefer EXW the products are picked up from the SH warehouse located at Kupondole, Nepal. The client will be responsible for all the charges thereafter (Sana_Hastakala Polcies and Procedures). Nepal is member of World Trade Organization and strictly adheres to rules and regulations of WTO. Prior to 2005, Nepal enjoyed quota free access to major global markets. Nepal does not have any restrictions in exporting knitwear as long as it maintains quality standard requirements (Shah). However, importing textiles and clothing to Canada is subjected to Export Import Permit Acts and requires import permit from Foreign Affairs and International Trade Canada (DFAIT) (DFAIT Import Conditions). The import also is subjected to certification fees and custom fees based on the total value of goods (DFAIT Schedule (Paragraph 3(1)(a)): Fees for Import Permits). SH prefers exporting through seaway for exporting goods, but this requires order in advance one year so that the product reaches the buyer in time. SH can also provide merchandise through air cargo the order is required four months in advance. The seaway shipment is cost-effective compared to air cargo. Currently, the shipping price through sea is US$ 3.00 below 500 kg and US$ 2.00 over 500 kg, whereas the air cargo cost depends upon the courier service used for transportation; on the average, air cargo costs US$ 9.50 below 500 kg and US$ 7.25 over 500 kg (Sana_Hastakala Polcies and Procedures). The method of transportation will depend upon after discussion with buyer and their preferences, but sea shipment will be recommended to keep the landed cost minimized. The turn-around-time depends upon the quantity of merchandise ordered. A minimum order of 1,000 units of knitwear, mix and match of any products, is required to minimize the packaging and handling charges. The seller has to keep in mind that the estimated delivery time through sea is three to four months, whereas the estimated delivery time through air cargo is five to seven business days (Sana_Hastakala Polcies and Procedures). The packaging will be done in weather-proof packages so that there is minimal damage to the merchandises due to weather and other natural disasters. The packaging is either in the tarp sacks or boxed, the latter being more expensive and will cost more to buyer (Sana_Hastakala Polcies and Procedures). Pricing Policies and Procedures: For selling any of goods or services some type of cost analysis is required. SH, according to the cost analysis, set prices, for their three merchandise (Caps, Mittens and Mufflers), as below: Caps: $3-4/Piece Mittens: $3-4/Pair Mufflers: $2-3/Piece A part of analysis is verification of pricing. For better understanding the market situation, the table one shows comparing prices between three supplyer that are competing in the market and SH. Obviously, this is one of the best means for validating price. By asking three or more suppliers of their prices for the same product, we can determine if a particular price is reasonable. However, the lowest bid may not always represent the lowest cost. There may be cost associated with making the lower cost product perform to standards, the additional cost of early replacement or the cost of redesign and/or testing required making the lower cost product applicable. This total cost of acquisition is the real cost that must be compared. Its obviously shows that SH prices are higher than the other competitor in the market and it is because of their quality and being handmade of the products. SH doesnt have any discount offer for first order but for compete with other competitors they offer discount for second and subsequent orders. They promote 12% discount for orders more than 70,000 and 20% discount for orders more than 100,000. Furthermore they have discount for fair trade members about 25%, also these excludes VAT which is 22% in Nepal. The company use advanced order to take advance payments to cover the cost of raw materials purchase. Then SH use totally prepaid advanced payment for first order and for the second order they recommend 75% advance payment, 25% after shipping. Also they recommend 50% advance payment and 50% COD payment for third order and subsequent orders. The firms policy on extending credit to its customers is depending on the loyalty of the customers to SH and their participation in promoting fair trade globally and locally. PART B: Prospecting/Qualifying Potential Customers: We propose these methods for prospecting and qualifying potential customers. Exhibitions and Demonstrations: Prospecting Exhibitions and demonstrations will be our primary prospecting method. This types of events gives a sales person extensive contact with large number of potential buyers over a brief time. Using this method we can set-up an interesting display to get peoples attention for example popcorn machine, lightning etc. We can set up our display to maximize visibility based on the flow of the traffic. We can use lead cards to write down prospect information for efficient and effective post- show follow up. In this kind of trade shows we can get the major buyers we want to pursue for contact. Qualifying: For qualifying potential customer in such kind of exhibitions or trade shows we can set up a booth with one sales person to qualify leads and get name and addresses to contact them later at their home or offices. Our sales persons approach to the customers will be assertive rather than common; we can use some questions such as have you ever use hand crafts products? Or by offering them sample to handle that make them get involved into conversation. We can write our message so that it fits on the back of the business card. Our website: Prospecting: Our company website would be our one of an automated prospecting tool. We can use our company website as prospecting tool by doing number of things such as, We can make the site attractive and easy to use We can get come in to their contacts by contact link on every page We can put call me links, whereby they can enter their phone numbers and we call them back. Qualifying: To qualify potential customers through our websites we can put our full product catalog online and also let them download a pdf and order a paper copy. Our website would allow them to make both free-text queries and guiding them through a product list. Our potential customer can get all information about our products price range from our web sites. We can use cookies so we can track the prospect and offer customized information. Networking: Prospecting: To find new prospects, networking can be the most reliable and effective prospecting method. We can focus on meeting the Centre of influence people by which we can come in to many valuable contacts. By networking we can get to know about prospects business and find key people in our industry. By meeting people we can tell them what we sell, exchange business cards. Eventually we can build a network of people talking to each other, sharing ideas and exchanging information. We can get networking prospects business card and follow up with our new contact. By doing networking we can develop credibility and a valuable, long lasting relationship that would be helpful in our business. Qualifying: To qualify potential customers through networking we can share information about their business and our business. We can ask them some open ended question or feel good question about our industry and also their industry like, What do enjoy the most about your industry? By making contacts through networking we can build up relationship by sending them something every month such as notepad with our company name and picture. These things will be reminded us and our products. Monthly hard copy and newsletter: Prospecting: This is one on of the good prospecting method that we can use to find potential customers We can target particular market by publishing monthly hard copy and newsletters of our company and our products. Though monthly hard copy and newsletter we can offer them an invitation to a seminar, free training session etc. Qualifying: We can send to our prospecting customer contacts articles, newsletters, books, brochures etc. to guide them about our company and our product. We can publish questionnaires to encourage the conversation. Securing an Appointment: The letter seeking an appointment is provided in the next page. February 21, 2011 Mountain Equipment Co-op 400 King Street West Toronto, ON M5V 1K2 Dear Sir/Madam, Sana Hastakala is Nepali Handicraft Company. We are the founding member of fair trade group Nepal (FTG) and member of International federation of alternative trade (FAT). This is a non-profitable organization and our main objective is to foster traditional craft skills as well as applying modern techniques in order to generate income for craft producers who are mainly women. We produce different woolen items and other handicrafts products. Sana offers you variety of woolen items which can be used in everyday life. We use high quality wool such as sheep wool, agora wool from Nepal, imported wool from New Zealand to crate beautiful knit wears, sweaters, jackets, hats and gloves. Designs are based on both traditional Nepali and classic western motifs and are available in beautiful range of fashionable colors. At your convenience, I would like to introduce you to some of our products features and benefits. Please let me hear from you if you would like to find out more about Sana Hastakala and what we can offer you. Regards, Jasmin Upadhyaya (Marketing Manager) Appendices: Appendix A Product Catalog for Sana Hastakala Beads necklaces, earrings Ceramics Earthenware statues, water and storage jars, flower pots, glass, cup and plate, tea pot, flower vase, serving bowl, soup bowls, paper Mache masks, puppets and dolls Dhaka Shawls, and cloths Dolls (made from cloth and corn husk depicting various occupational and tribal ethnic groups represent the culture of Nepal) Felt Hand Made Paper Products greeting cards, stationary sets, notebooks, gift wrapping paper, bags, envelopes, photo frames Household accessories Knitwear sweaters, jackets, hats and caps, gloves and mittens Metal Craft Singing bowls, trumpets, drums, various kinds of flutes, cymbals, cutlery items, such as knife ,spoon and forks with traditional designs , and bagh chal and chess games Mithila paintings, mirrors, ceramics, table cloths bed sheets and T-shirts Natural fiber Allo Hemp bags, cushions covers, wallet, and clothing Pashmina Shawls, mufflers Silver Jewelry Wood carving picture frames, mirror frames, small boxes, animals, buttons, decorative wall hangings, masks X-mas hanging Filigree Christmas hangings, and felt decoration Appendix B Images for knitwear products: Ear Flap Hats (DSC08796) Cap with Earmuffs (DSC02910) Boxer Gloves (DSC01045) Hunter Gloves (DSC02905) Mufflers (DSC01063) Woolen Socks (DSC01059) Works Cited:

Marilyn Monroe Speech

My name is Amor Serrano and today I will speak to you about the life of Marilyn Monroe. She was one of America’s most famous idols. Mrs. Monroe was a huge Civil Rights Movement// Ella Fitzgerald was one of Marilyn’s idols and inspiration. The Mocambo nightclub in West Hollywood (famous at the time) would refuse to allow Ella to perform there because she was black. ////// Marilyn, extremely upset, told the owners that if they allowed Ella to perform, she would be front tow every time Ella was onstage. When she did this the two women became good friends.Ella said, â€Å"I owe Marilyn Monroe a real debt†¦it was because of her that I played the Mocambo, a very popular nightclub in the ’50s. She personally called the owner of the Mocambo, and told him she wanted me booked immediately, and if he would do it, she would take a front table every night. She told him – and it was true, due to Marilyn’s superstar status – that the press would go wi ld. The owner said yes, and Marilyn was there, front table, every night. The press went overboard. After that, I never had to play a small jazz club again. She was an unusual woman – a little ahead of her times.And she didn’t know it. † American model turned actress, she was famous for her seductive blonde persona on and off camera from the late 1940s to the early 1960s. Monroe appeared in a few popular movies, but remembered as an international sex symbol that died at age 36. Today// I will inform you of her childhood, her pathway to fame, and ultimately her death. Marilyn was an important idol. She is extremely inspiring and I find that women coming of age should look at her with aesthetics. First, I will discuss her childhood, then her pathway to fame Then ultimately her deathHer birth-name is Norma Jeane Mortenson. She was considered an illegitimate child because she did not know her father. Monroe spent two years at the orphanage and in and out of a successi on of foster homes. It is believed that during this time, Monroe was molested. Monroe and Dougherty were married on June 19, 1942. At age 16, the arrangement was made. I’ve now discussed Marilyn’s childhood, I will now discuss her road of fame. Marilyn started off as a model/// World War II was when her husband Dougherty joined the Merchant Marine in 1943 and was shipped out to Shanghai.Monroe had found a job at Radio Plane Munitions Factory. She was discovered by a photographer named David Conover. Her first appearance was on Yank magazine in 1945 The photos were sent to Potter Hueth, a commercial photographer. Hueth and Monroe soon struck a deal: Hueth would take pictures of Monroe but she would only be paid if magazines bought her photos. Monroe caught the attention of Miss Emmeline Snively she who ran the Blue Book Model Agency, the largest model agency in Los Angeles. Dougherty, still overseas, was not happy about his wife modeling. Marilyn Monroe Signs With a Mov ie StudioIn August of 1946///20th Century Fox offered Monroe a six-month contract with the studio having the option of renewing it every six months. When Dougherty returned, he was even less happy about his wife becoming a starlet. The couple divorced in 1946. Transforming From Norma Jeane to Marilyn Monroe 20th Century Fox helped her create a screen name. //First called, Marilyn Miller, a popular 1920s stage performer. Monroe chose her mother’s maiden name for her last name. †¢Scudda Hoo! Scudda Hay! (1948) †¢Ladies of the Chorus (1948) †¢Marilyn Monroe Poses Nude- Tom Kelly 6. Marilyn Monroe’s Big Break Love Happy (1949) – Asphalt Jungle (1950) – All About Eve (1950) – Don't Bother to Knock (1952) The Public Finds Out About Marilyn Monroe's Nude Pictures. Fans only found to love her more. – Niagara (1953), Gentlemen Prefer Blondes (1953), How to Marry a Millionaire (1953), River of No Return (1954), and There’s No Bus iness Like Show Business (1954 Marries multiple men James Dougherty (m. 1942–1946) Joe DiMaggio (m. 1954–1954) Arthur Miller (m. 1956–1961) Rumors of Affairs Marilyn Monroe Dies of Overdose Monroe was depressed and continued to rely on sleeping pills and alcohol.Yet it was still a shock when 36-year-old Monroe was found dead in her Brentwood, California, home on August 5, 1962. Monroe’s death was marked â€Å"probable suicide† and the case closed. DiMaggio claimed her body and held a private funeral. Many people have questioned the exact cause of her death. Some speculate it was an accidental overdose of sleeping pills, others think it may have been purposeful suicide, and some wonder if it was murder. For many, her death remains a mystery. In conclusion, we should remember the remarkable woman Marilyn Monroe had been, and how inspiring she is to others. She is a figure of beauty.

Principals of instructional design Essay

Organizational strategy is concerned with vision goals and objectives of an organization. The task of an organization design is to look at the state of the business and to plan strategies organization that meets its needs. Managers of different organizations and companies should warm up to the advancing machinery analyze the situations of their organizations and see how the advancing technology would be of help when planning their strategy and making radical design changes to the organization. When creating a road map for the firm or company, the designer should put into consideration the vision of the company. Therefore, the plan that the designer comes up with should be in line with the vision of the organization. Other factors that the designers or managers of a company should think of before laying out a plan to change the organization and its structure are long term and short-term objectives of the organization and its goals (Brently, 2003). A goal is a general statement that is used to refer to the targets and aspirations that a company has and aims to accomplish. For these goals to be accomplished, determination and dedication to the work the employees do is highly recommended. My learning intervention is primarily about competence in the field of business. Competence has not been highly displayed in the business market and the intervention will be expected to instill real professionalism in these students once they graduate and are ready to venture into business. When the management of an organization decides to design strategies for their organizational it does not mean that, the organization was not strategized in the first place. It means that there is need to adjust to the changes that are happening daily in the global market. Starting the process of engineering again is all about main reformations of the organizations activities. It’s done to expand its structure when it comes to expenses incurred , the time the organization spends and how it meets the needs of the customers Repeated engineering of an organization means that the organization has to be redesigned from the beginning. The redesigning process starts with the most important processes. This saves a lot of time and costs that would have been incurred in the whole process compared to laying strategies when it is in its current structure. This will mean that major changes that are not very essential will have to be made which is far more expensive If a company had no existing departments, jobs and protocol, reengineering will involve design of an effective strategy that meets the objectives and accomplishes its goals. The process of reengineering begins when the designer’s are determined and put into consideration the needs of the customers. The company knows what is expected from it and develops a line up to cater for the clients or customers. Top management can create a competent team of people to design an organizational system that will achieve the laid strategy. Rethinking the organization is another factor to be considered. This is a process of Restructuring of the organization. Internal units under the management will be free to interrelate with each other and with the ecological forces. Some organizations display the traits of this management approach to organization design (Rodney, 1998). Managers in a global environment should consider what they have and do not have in common with other firms as well as the structural features of multinational organizations. More firms have made contact with the international arena and have found it essential to rethink the styles they came up with to help them adjust handle the cultural diversity for example, once a company has achieved a reasonable contact globally, it establishes an intercontinental distribution and this distribution is at the same organizational level as other major functional divisions. Learners will get to comprehend why technological and environmental changes are important in business and the effects that they have. They will be given insight on why changes in IT are happening so fast and extensively embraced. This will explain the reason why the relationship between the employees, allotment of information and harmonization of tasks need to be reviewed almost every day. Learners will understand why it is important to establish contacts and have good relation with the customers at the preliminary stage. They get to know how productivity is seen through involvement of people. Staying in touch with the customers is essential since it gives the designers ideas on what to consider as they design the strategies for a particular firm or organization. Learners will identify and explain dominant themes of current design strategies and their approaches. eg, universal approaches and contingency approaches. This is necessary because it helps the managers identify the best approach to use for their organization. The learner will explain how an organization is a system that is open and structured to incorporate two essential subsystems. The systems can be identified as the social and the technical subsystem (Maslow, 1998). Organizations are expected to lay strategies that take care of those in authority; they should also give an update of the relationships around the employees. The strategies are also supposed to cater for the training of interns and those already employed inspection, rewards and punishments. Learners will know what the task of management, which is to observe the environment and issue directions or orders on structures, rules and procedures. When teaching organizational strategies, a content outline and unit plan should be created. The content outline contains the topics that the tutor is supposed to cover in the entire course for example a topic on instructional design (Brently, 2003). The tutor explains the contents of the topic as an introduction at the beginning of the topic. This gives the learner an idea of what to expect in the course duration. The tutor assigns duration of time to each of the topics he intends to cover by the end of the course. He might decide to assign 4 weeks to the topic Principals of instructional design. He has estimated that by the end of the 4 weeks, the topic should have been completed and another one began. The relevance of the intervention and instruction is to help learners describe the general nature and extent of business and how global competition affects business operations and in general how to design strategies for the company or organization in order for the business to flourish. The intervention helps the students become competent in their different business fields. Therefore, the topics identified above all serve the purpose of instilling the relevant information for the intervention. The tutor is required to design a unit plan. It contains topics that will be taught, for example organizational design strategies. He should still give an introduction of the topic to the students (Maslow, 1998). The plan also contains time duration that each topic need to be completed. Again, it is an estimate and sometimes it extends but the tutor should try to keep time. It also contains room set up. That is the environment that the learning should take place in and its condition. The tutor should also identify the method of interaction. For example he might decide on small group discussions to give room for different opinions or to conduct a case study. The students can be asked to choose the people they want to work with. The materials for research or teaching are also included in the unit plan (Rodney, 1998). The materials could be slide’s, internet, resource books or journals. The teacher identifies the materials or media the students should use for a particular topic. The learning outcomes are not exceptional in a unit plan. This helps the tutor know if the objectives of the intervention have been accomplished. The tutor will explain if the topic teaches verbal, cognitive strategies, intellectual skills or attitude. For example, the topic Organizational strategies teach cognitive strategies and intellectual skills. With organizational designs in future (Brently, 2003). Taxononomy level is also included. The tutor states what domain the topic falls in. Cognitive, affective or psychomotor domain. A topic like steps to designing an organizational strategy falls in the affective domain. It involves making goals and attaining them. The tutor should include in the plan his plans for assessment. This may be a comprehensive evaluation at the end of the course. This provides the tutor with information on the effort put in the instruction and if the students achieved what they were supposed to achieve at the end of the course. The plan will have the main objective of the study, which in this case is to be competent in the business world.