The Emirates Airlines Marketing Strategies

The Emirates Airlines Marketing Strategies Learning and Memory of Consumer Behavior in Emirates Business corporations conduct consumer studies for the improvement of their marketing strategies. This enhances their understanding on how the consumers contemplate, sense, and reason amid different products they offer. Emirates airlines, as one of the greatest developed long-haul carriers, are no exception in this realm. Learning and memory of consumer behavior in emirates is of greater importance and requires extreme attentions for the survival of the business in this dynamic global market.Advertising We will write a custom essay sample on The Emirates Airlines Marketing Strategies specifically for you for only $16.05 $11/page Learn More Learning within the consumers entails a rigorous transformation of the pre-existing memory as well as behavior. It is not exclusively knowledge based, but inducement by influence is also relevant. It focuses on the already known and enactment of subsequent concrete behav ior[1]. Learning and memory of the flight products are crucial at Emirates airlines. Various approaches of learning are taking course from which consumer awareness rests. One of such methods is a classical conditioning where consumers are natured to abide by the culture of the organization in terms of flight schedules, travelling conditions and all the benefits that abreast their products. Countless contemporary advertisers utilize the ideology to survive in the competitive market share. Restrictions in consumer awareness or information handing capabilities influence resolutions and marketing results. Concurrently, operant conditioning engages a diverse succession of events thus perceived as learning. The wide-ranging outline is behavior, consequence, and the possibility of the behavior to rise or descend. The Emirates Airlines embraces learning, as well as memory, to enact positive consumer behavior towards their products. They sometimes grant offers while trying out new products. Behavior arises from either individual realms, or groups. It entails the exploitation, disposal, and product acquisition. Importance of Marketers’ Understanding on Consumers Learning on Products and Services The marketers’ knowledge of how the consumers learn about their products is vital in the Emirates Airlines. The most fundamental one is for the marketing scheme meant to augment the promotion campaigns. The illustration of this concept is vivid by the discovery that travelers are more receptive to flight advertisements throughout December holidays when most tourists tend to fly abroad for leisure than any other season. The organization understands that new services primarily meet adoption by few individuals, and eventually the entire population.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The marketers must be patient as the product steers through these rigor ous phases while the organization has to finance the marketing projects to uphold the products buoyancy until they convene a commercial hit. The emirates marketers significantly understand how consumers learn about their services and support the gratification of initial customers, since they will in turn sway many successive clients’ brand preferences[2]. Emirates conditioning results Conditioning denotes the growth of behavior variation, which connects a desired behavior to a product with a previously unrelated stirring service. It aids in the successful promotion of new products. Emirates Airlines have effectively implemented such conditioning strategies with positive results. This extremely firm, with affirmative results, employs several aspects of conditioning encompassing typical, operant, and vicarious erudition. They employ unconditional stimulus, which brings forth unrestricted responses from the customers towards a new product. The corporation also embraces repositio ning, which engages an attempt to transform consumer perceptions of a brand, typically turning out to be less striking. Customer’s behavior and induced receptiveness are the key components of this achievement.  The rewarding of the customers behavior either at intervals or at some fixed duration is paramount in the arenas of conditioning[3]. In vicarious learning, the clients do not usually undertake the learning procedures by themselves. Occasionally, they possibly learn from examining their fellow clients. Bibliography Shaw, S. Airline marketing and management. Ashgate Publishing, Ltd, Vermont, 2007. Shimp, T. Advertising Promotion, and Other Aspects of Integrated Marketing  Communications, Cengage Learning, Ohio, 2008. Taneja, N. Flying ahead of the airplane. Ashgate Publishing, Ltd, Vermont, 2008.Advertising We will write a custom essay sample on The Emirates Airlines Marketing Strategies specifically for you for only $16.05 $11/page Learn More Footnotes T, Shimp, Advertising Promotion, and Other Aspects of Integrated Marketing Communications, Cengage Learning, Ohio, 2008, p. 145. S, Shaw. Airline marketing and management. Ashgate Publishing, Ltd, Vermont, 2007, p.107. N, Taneja, Flying ahead of the airplane. Ashgate Publishing, Ltd, Vermont, 2008, p. 140.

Laurels and What One Does With Them

Laurels and What One Does With Them Laurels and What One Does With Them Laurels and What One Does With Them By Maeve Maddox I heard a newscastersports I thinksay that someone was waiting on the laurels of someone. Sometimes I feel like an ancient Roman watching Latin turn into French. What did the newscaster mean? He had a vague recollection of having heard something about laurels and an -ing verb. The expression he was reaching for is resting on ones laurels. To rest upon ones laurels is to expend less effort, to give up striving for new victories, to rely on past success to cover up current failures. In classical times, winners of athletic contests and poetry slams were crowned with laurel wreaths because the laurel wreath was an attribute of the god Apollo, deity of music, poetry, and the arts. NOTE: art didnt mean the same to the ancients as it does in modern usage. For the Greeks, athletics belonged to the category of art. To the major arts, according to Cicero, belonged political and military arts; to the second class belonged purely intellectual arts, i.e., sciences, but also poetry and eloquence; to the third class belonged painting, sculpture, music, acting, athletics. Dictionary of the History of Ideas From this custom of crowning the best poets with a laurel wreath comes the term poet laureate, an official versifier appointed by a government to write poems for special occasions. Roman custom extended the use of the laurel wreath to crown victorious generals. During the Roman Republic, the second highest military honor was the Civic Crown, a wreath made of oak leaves. It was awarded to a Roman who had saved the life of fellow citizens by slaying an enemy on a spot not further held by the enemy that same day. Wikipedia The highest military honor was the Grass Crown, awarded to a general who broke a blockade around a threatened legion or army, saving it from annihilation. This one wasnt awarded too often. The association of oak leaves with military achievement survives to modern times. Certain miltary decorations make use of oakleaf clusters. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Masters Degree or Master's Degree?35 Genres and Other Varieties of FictionHow to Write a Proposal

Business ethics Essay Example | Topics and Well Written Essays - 1500 words - 2

Business ethics - Essay Example The purpose of this paper is to describe and analyze the unethical behavior that occurred in Bhopal, India and to apply an ethical analysis from three different ethical views which are utilitarianism, deontological ethics and virtue ethics. The company initially involved in the Bhopal scandal was Union Carbide. Union Carbide is a chemical and polymers multinational company with a 90 year history that employs 3,800 people and whose global net sales for the fiscal year 2006 were $1776 million (Unioncarbide). The company in 1984 had a gas leakage in the city of Bhopal, India which caused the death of thousands of residents, contaminated the natural resources of the areas and caused injuries to hundreds of thousands of Indian people. The catastrophe is considered the biggest corporate accident in the 20th century. In 2001 Dow Chemicals purchased Union Carbide and is currently administering it as its subsidiary. Dow Chemicals is the 2nd largest chemical manufacturer in the world which in 2006 obtained net sales of $49,124 million (Dow). On the evening of December 2, 1984 the Union Carbide chemical plant located in Bhopal, India had a gas leakage of nearly 27 tons on the lethal gas methylisocyanate (Corporatenarc). The safety measures which were suppose to prevent this type of disaster all failed since the company did not audit the system to ensure they were operational. The death toll was approximately an 8,000 person count and nearly half a million residents in the area were exposed to the toxic gases from the Union Carbide plant. The human suffering was horrible and the event caused a total contamination of the natural resources of the area including the water supply. The company did not take responsibility for its actions and failed to perform the necessary clean up to minimize the damage to the environment cause by their mistake. The disaster of 1984

Systems and Operations Management Assignment Example | Topics and Well Written Essays - 2750 words - 1

Systems and Operations Management - Assignment Example The solution provided by the combination of a supply chain management system and enterprise resource planning solution will provide the framework that will support Atokowa in terms of its demand for data, information and knowledge. Corporate ambidexterity will enable Atokowa to respond to the current challenges and the demands of the future while protecting its bottom line. The same is true for transforming Atokowa into a learning organization. The recommended solutions not only will support an ambidextrous organization it will also provide the necessary infrastructure to a learning organization. The initiatives proposed by George Hargreaves and Hayley Atokowa can be considered the first step towards the right direction in expanding the market and widening the demography of Atokowa. The proposed implementation and integration of an enterprise resource planning solution and supply chain management system will support the initiatives. Creating an ambidextrous and learning organization will create the necessary corporate culture of excellence geared towards continuous improvements. Table of Contents Executive Summary 2 Table of Contents 3 Background of the Case 4 Business Analysis 4 Issues 5 Pricing Strategy 5 Operating Issues of ASIS 6 Customer Service Operations 6 Custom Print 6 Warehousing 7 Atokowa Supply and Purchasing: 7 Atokowa Brands: 7 Expanding Presence in the Internet 8 Information Technology 8 Conclusion 8 Recommendations 10 Pricing Strategy 10 Operating Issues of ASIS 10 Customer Service Operations 11 Custom Print 11 Warehousing Supply and Purchasing 11 Atokawa Brands 12 Internet Initiatives 12 Atokawa as a Learning and Ambidextrous Organization 13 Change Management 14 Bibliography 15 Background of the Case Atokowa is an Australian company providing office supplies and stationary products catering to business and individual clientele. Founded in 1964 the company now boasts of key presence all over Australia providing one stop shops for stationary and office supplies. When the company was turned over to Jonathan Atokowa, he expanded the business to include several key executives covering specific areas of operation within the company. Jonathan also focused on technology after realizing that this will be the future of the industry. Business Analysis Atokowa business process can best be described as having three revenue streams. The service revenue stream is provided by the Custom Print, the product label stream and the retail outlet revenue stream. Custom Print provide a production chain process that starts with an order from a client, actual production work from Atokowa and then delivery of the manufactured goods. Atokowa labels are conferred to generic products for maximum profit. However, the choice of product is random and there are no real criteria or structure in the choice of product and the quality of product that will be sold under the Atokowa label. A real effort to develop an Atokowa brand and have it Toll Manufactured to ensure quality and consistency should be planned for the future (Henry J. Johansson, 1993). Atokowa retail process includes consignment and actual purchase of items from vendors then selling it at a slightly higher price. Agreements with label owners and manufacturers and distributors do not include actual supply chain plan agreement, purchases and supply are determined by orders from Atokowa for delivery to the warehouse then eventual

Doris Lessings Book Character Essay Example for Free

Doris Lessings Book Character Essay We are first introduced to Mary as being an independent young woman. However Lessing’s character soon shows signs of being an insecure woman, who cares deeply what other people think about her. The reader is forced to sympathise with this self-destructing character. Throughout the novel Mary is described as being in a state of tension and under strain. Mary is unable to adapt to her new life on the farm with Dick, she is constantly longing for the town she left behind. The linear plot is about Mary Turner’s life, going back to her childhood and progressing to her characters fatal ending. The narrator tells of Mary being raised by â€Å"frustrated parents† and the hatred she felt towards her father. Her body is treated with discust,†She smelt the thick stuff of his trousers†, a possibility that some sort of child abuse occurred, which would account for her arrested sexuality, the fear and repulsion of sex. Mary becomes a friendless character who receives no help from her Husband and no loyalty from the servant. However violent Mary becomes with her servant she never actually commits a crime. Mary is driven to marry Dick after she over hears people mocking her and she feels she is being ostracized. The reader views Mary as a heroine who has lost her struggle. We are told by the narrator that evil was not contained within this woman but that evil was all around her. Throughout the novel the author’s disapproval of sexual and political prejudice and the colonialism in South Africa is constantly reinforced. This in turn influences the reader not to adapt to the main characters viewing of the world. Lessing’s novel can be seen as Mary’s constant struggle to preserve her authenticity and sense of self but she fails to overcome her struggle due to the forces and conditions that surround her. Mary’s failures are rooted in her family and culture that in turn dooms her to her death. Although at the beginning of Mary and Moses’s relationship, Mary exerts all her power and authority, we soon see a role reversal and a curious relationship develop when Moses insists on being treated like a human. From the beginning of the novel we become aware of Mary’s family struggles of poverty. Lessing intentionally tried to make the reader constantly switch from sympathising with Mary to despising her. Both Mary and Dick are identified as being tragic figures because of their failure to communicate and to address the practical and emotional difficulties in their lives. Mary  believed that she was as a white person is superior to the black natives in every way. The relationship that Mary develops with her black servant Moses shatters the complacency of the whites in Africa. Moses’ power in the relationship is unquestionable and real. His action in murdering Mary is simply a demonstration of the control which he exerts over her and in general which the blacks have in their own country still. The whites only retain a hold based on lies and corruption The land is what kills Mary. Mary’s efforts to assert her white authority over a black man continually backfire and leave her with less control. â€Å"While it is never explicitly stated, the novel suggests that Mary succumbs to him sexually just as her mental faculties begin to disintegrate†(40) Mary’s cognizance of the murder as one compounded  by her own guilt and by vengeance, rather than unwarranted aggression, shows a strange ability to forgive her own murderer even as he performs the act that she knows he is compelled to do.(42) Theshadow of regret, followed by the desire to explain and to be absolved of guilt, marks the first and only moment in the novel in which Mary is conceived as a self-possessed agent of her own destiny(43) The reader never consent to Mary’s view of the world but they can relate to the traditions and cultures that she was raised in that influenced her behaviour. Mary had been brought up to be afraid of black men: â€Å"She was afraid of them [the natives], of course. Every woman in South Africa is brought up to be. In her childhood she had been forbidden to walk out alone, and when she asked why, she had been told in the furtive, lowered, but matter-of-fact voice she associated with her mother, that they were nasty and might do horrible things to her†(chapt4) â€Å"She hated their half-naked, thick-muscled black bodies stooping in the  mindless rhythm of their work. She hated their sullenness, their averted eyes when they spoke to her, their veiled insolence; and she hated more than anything, with a violent physical repulsion, the heavy smell that came from the, a hot, sour animal smell.†(chap.7) The reader identifies with Mary’s Emotional failure as a white woman, a wife that rendered from her childhood upbringing and formed her into this insecure woman.

American Songs that Record Culture and History Essay -- Music Communic

American Songs that Record Culture and History As has been said many times over, songs are a reflection of society. They give insight into feelings, moods, historical changes, and the overall atmosphere of the society. Our American society is diverse and so too is our music. There are many genres of music and there were many evolutions to create those genres. Further, what happens in society, the historical changes, also effect those changes. Sex, drugs, alcohol. They are influential substance/actions by all accounts. Love, hate, sadness, desire, fear. They are strong emotions. In songs played on the radio there are many songs with references to both the good and bad of the topics mentioned above. However, just because there are songs in reference to drugs and alcohol does that make all Americans druggies and alcoholics? Not by any means. However the group singing a song may represent one portion of American society who deals with such issues at all times. Let’s take the song â€Å"Tipsy† by J-Kwon, a young rap artist for example. â€Å"Teen drinking is very bad...

Case Study: Company Law Essay

Question 1 The shares of ABC Limited, a private company are held by Ann and Andy Anderson and Bev and Bob Brown. The Andersons who together hold 90% of the company shares are concerned that the company is in need of further capital but because of family difference, the Andersons are not willing to inject additional funds so long as the Browns are shareholders in the company. They have therefore decided to pass a resolution which will enable the majority acquire compulsorily at full value shares of the minority. Advise Bev and Bob Brown. Bev and Bob Brown my advise to you is that the Anderson being the majority shareholder of ABC Ltd. can remove you Bev and Bob Brown by ordinary resolution of the company in general meeting, and if you Bev and Bob was appointed by the articles you can be removed by a special resolution passed to alter the articles. The Anderson’s decisions being majority shareholder is binding on you the minority shareholder whether you like it or not it is they who control the company ultimately. However Bev and Bob you can take representative action against the Anderson’s for fraud committed against you Bev and Bob as in the case Eastmanco.  Ltd. V Greater London where they stultify the purpose for which the company was formed and deprive you the minority shareholder of your existing prospects of obtaining votes. Being a member of ABC Ltd. you can bring representative action against the Company to protect your personal rights which you Bob and Bev enjoys. There have been a breach of duty owed to you Bob and Bev the minority shareholder cannot be ratified by a majority of shareholders. Question 2 Discuss the rule in Foss V Harbottle The rule in Foss V Harbottle illustrates the principle of majority control and minority protection.  If a wrong is done to the company then the only proper plaintiff to bring an action to redress the wrong is the company itself and not a shareholder or anyone else. Where the minority’s complaint is that some act has been done wrongly, which would nevertheless be lawful if there were an ordinary resolution in general meeting to authorize it, then the court will not interfere at the instance of the minority. The rule places the majority member in a very strong position over the minority as in the case Bamford V Bamford. The rule prevents the company from spending money on litigation to no ultimate purpose if an independent majority does not wish to pursue a claim. The rule may be used by majority shareholders to perpetrate fraud on the minority members especially if the majorities are also directors of the company. The rule is an inevitable consequence of a corporation is a separate legal entity. Therefore, if harm is caused to a company then only the company itself can take legal action. No one else, irrespective of their losses, will have the necessary power to take legal proceedings. Question 3  Dave is minority shareholder in ABC Company Ltd. Andy, Bev and Carol are also major controlling shareholders and in addition, they hold the position of chairman, managing director respectively. Dave is aggrieved that: i. The company has just sold 5 acres of land to Bev’s cousin at half the price the company paid for it ii. The company has recently engaged Andy’s uncle as its marketing director at an annual salary of $5 million. His service contract includes a provision that in the event of his death, his widow shall continue to receive his annual salary by way of pension payment for the rest of her life. Andy’s uncle was in very poor health at the time of his appointment. Andy, Bev and Carol do not admit that anything improper has taken place. Advise Dave on the legality of Andy, Bev and Carol’s action and whether he can bring an action against them. Dave base on the actions of Andy, Bev and Carol you can bring an action against them as in the case Daniels V Daniels. The major shareholders Andy, Bev and Carol owed fiduciary duty to the company and most act in good faith and in the best interest of the company and not in their own interest. The directors have been exercised in a manner that is unfairly prejudicial to the company and also breach of their fiduciary duties as in the case Kelmer V Baxter. Andy, Bev and Carol action are base on personal interest. The court can make an order to rectify the matters as in section 213A of the 2004 Company Act. The court can order for the company to regulate the company affairs by amending its articles against Andy’s uncle who was appointed as marketing director at an annual alary of $5 million and he was in very poor health at the time of his appointment. The court can regulate the company affairs by amending ABC Ltd. articles so that Andy’s uncle widow does not receive his annual salary by way of pension payment for the rest of her life after he dies. The court can also order for compensation to the company for the 5 acres of land that Bev’s cousin buy at half price the company paid for it. Dave you can bring action against them in the court. Question 4 The articles of association of ABC Ltd. public company provides inter alia ‘At a general meeting of the company, subject to any right or resolutions for the time being attached to any class or classes of shares, on a show of hand, every member in person shall have one vote’ Marvin, a shareholder who was present at a meeting of the company voted but the directors refused to register his vote in connection with passing of a special resolution. Advise Marvin who wants to compel the directors to register his vote. Marvin base on information given above you take Representative action against the company to protect your personal rights as in the case Pender V Lushington. Being a member allows you to bring representative action against the company. The directors of ABC Ltd. owe fiduciary duty to you personally. Suing under representative action to prevent the company from acting contrary to its articles which states that: ‘At a general meeting of the company, subject to any right or resolutions for the time being attached to any class or classes of shares, on a show of hand, every member in person shall have one vote’. You were present at the meeting and voted but they the directors refused to register your vote so you can bring them to court.